Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
TikTok’s getting even more shoppable

TikTok’s getting even more shoppable

Article
Aug 18, 2022

TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.

Brushing up on TikTok darling Olaplex

Article
Aug 17, 2022

With millions of views on social media, celebrity endorsements, and even a scandal under its belt, Olaplex is primed for the spotlight.

Most US adults shop online at least once a week

Most US adults shop online at least once a week

Article
Aug 17, 2022

More than half of US adults shop online at least once a week, and 16% do so at least once a day. Overall, online shopping is on the rise and moving to mobile.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Record-high deal, layoffs, robust fundraising, and product tease show robotics sector volatility

Article
Aug 11, 2022

For the love of bots: Economic uncertainty and continued supply chain angst aren’t stopping the robotics sector from making science fiction a reality. With bots permeating society, ethics battles will follow.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

The global ecommerce share breakdown

The global ecommerce share breakdown

Article
Aug 05, 2022

China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.

Digital Fitness Brands 2022

Digital Fitness Brands 2022

Report
Aug 04, 2022

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

US Retail Sustainability Perceptions Benchmark 2022

US Retail Sustainability Perceptions Benchmark 2022

Report
Aug 02, 2022

Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.

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Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Article
Aug 02, 2022

Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.

Amazon loses steam in 2022, but we expect a quick recovery

Amazon loses steam in 2022, but we expect a quick recovery

Article
Aug 01, 2022

This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.

4 TikTok communities driving commerce

Article
Jul 29, 2022

There will be about 94 million users on TikTok by the end of this year. As the platform pushes further into commerce in the US, our Reimagining Retail podcast team weighed in on which communities are having the greatest impact.

Worldwide Ecommerce Forecast Update 2022

Worldwide Ecommerce Forecast Update 2022

Report
Jul 29, 2022

Macroeconomic headwinds are sweeping through retail markets worldwide, and ecommerce conditions are deteriorating rapidly, especially in mature markets. Globally, total retail is chugging along, but the big stories will be around ecommerce growth in emerging economies.

The 5-year outlook on Google Shopping

Article
Jul 28, 2022

Google Shopping stands to benefit from external factors that will draw more shoppers to its platforms.

US Retail Mobile App Features Benchmark 2022

US Retail Mobile App Features Benchmark 2022

Report
Jul 28, 2022

A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.

Robotics startup creation could be volatile during downturn

Article
Jul 25, 2022

Robot colleagues on the rise: As robots enter more industries, startups are developing systems for the bots to work collaboratively with humans. Economic turbulence will help and hinder the movement.

Prime Day’s $2 billion growth spurt

Prime Day’s $2 billion growth spurt

Article
Jul 12, 2022

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

US retail ecommerce sales to surpass $1 trillion this year

US retail ecommerce sales to surpass $1 trillion this year

Article
Jul 07, 2022

US retail ecommerce sales will top $1 trillion this year, up 9.4% from $960.44 billion last year. Come 2026, more than $1 in $5 spent on retail will come from ecommerce channels.

The key trends driving Shopify's growth

The key trends driving Shopify's growth

Article
Jul 06, 2022

Since the start of the pandemic, Shopify has emerged as a leading ecommerce platform for merchants large and small.

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