Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce

What’s next in ecommerce growth?

Article
Sep 02, 2022

This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.

Google gives merchants an early Christmas present

Google gives merchants an early Christmas present

Article
Sep 01, 2022

Google has added new features for merchants just in time for the holiday season.

Reimagining Retail: Has ecommerce permanently accelerated, and what will drive its next phases of growth

Audio
Aug 30, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss whether ecommerce actually accelerated 10 years in 10 weeks, what is happening by category, and the ceiling for the share of things Americans will buy online. Then, in our brand-new segment "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about what they think will drive ecommerce’s next phases of growth. Mild predictions are plausible outlooks. Extra-hot predictions are our pie-in-the-sky prognostications. The higher the spice level, the riskier the prediction. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.

​​US grocery ecommerce players duke it out

Article
Aug 30, 2022

Once again, Walmart takes the No. 1 spot in our US grocery ecommerce sales forecast, but Instacart and Amazon are fighting for the second spot.

Digital sales will drive growth for Mercado Libre

Article
Aug 24, 2022

Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up.

Macy's is making moves

Article
Aug 24, 2022

Macy’s is making moves. It’s expanding its Toys R Us shop-in-shops to every Macy’s location and will open four smaller-format off-mall stores this fall.

Mercado Libre users in Brazil can now pay for purchases with Mercado Coin

Article
Aug 24, 2022

Mercado Coin can be used for Mercado Libre purchases. Combining its ecommerce platform and financial products takes the company a step closer to super app status.

TikTok’s getting even more shoppable

TikTok’s getting even more shoppable

Article
Aug 18, 2022

TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.

Brushing up on TikTok darling Olaplex

Article
Aug 17, 2022

With millions of views on social media, celebrity endorsements, and even a scandal under its belt, Olaplex is primed for the spotlight.

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Most US adults shop online at least once a week

Most US adults shop online at least once a week

Article
Aug 17, 2022

More than half of US adults shop online at least once a week, and 16% do so at least once a day. Overall, online shopping is on the rise and moving to mobile.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Record-high deal, layoffs, robust fundraising, and product tease show robotics sector volatility

Article
Aug 11, 2022

For the love of bots: Economic uncertainty and continued supply chain angst aren’t stopping the robotics sector from making science fiction a reality. With bots permeating society, ethics battles will follow.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

The global ecommerce share breakdown

The global ecommerce share breakdown

Article
Aug 05, 2022

China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.

Digital Fitness Brands 2022

Digital Fitness Brands 2022

Report
Aug 04, 2022

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

US Retail Sustainability Perceptions Benchmark 2022

US Retail Sustainability Perceptions Benchmark 2022

Report
Aug 02, 2022

Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Article
Aug 02, 2022

Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.

Amazon loses steam in 2022, but we expect a quick recovery

Amazon loses steam in 2022, but we expect a quick recovery

Article
Aug 01, 2022

This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.

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