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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
The global ecommerce share breakdown

The global ecommerce share breakdown

Article
Aug 05, 2022

China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.

Digital Fitness Brands 2022

Digital Fitness Brands 2022

Report
Aug 04, 2022

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

US Retail Sustainability Perceptions Benchmark 2022

US Retail Sustainability Perceptions Benchmark 2022

Report
Aug 02, 2022

Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Article
Aug 02, 2022

Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.

Amazon loses steam in 2022, but we expect a quick recovery

Amazon loses steam in 2022, but we expect a quick recovery

Article
Aug 01, 2022

This year is like no other. Retailers of all sizes will need to react to supply chain woes to get a better handle on their cost of goods and therefore margins.

4 TikTok communities driving commerce

Article
Jul 29, 2022

There will be about 94 million users on TikTok by the end of this year. As the platform pushes further into commerce in the US, our Reimagining Retail podcast team weighed in on which communities are having the greatest impact.

Worldwide Ecommerce Forecast Update 2022

Worldwide Ecommerce Forecast Update 2022

Report
Jul 29, 2022

Macroeconomic headwinds are sweeping through retail markets worldwide, and ecommerce conditions are deteriorating rapidly, especially in mature markets. Globally, total retail is chugging along, but the big stories will be around ecommerce growth in emerging economies.

The 5-year outlook on Google Shopping

Article
Jul 28, 2022

Google Shopping stands to benefit from external factors that will draw more shoppers to its platforms.

US Retail Mobile App Features Benchmark 2022

US Retail Mobile App Features Benchmark 2022

Report
Jul 28, 2022

A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.

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Robotics startup creation could be volatile during downturn

Article
Jul 25, 2022

Robot colleagues on the rise: As robots enter more industries, startups are developing systems for the bots to work collaboratively with humans. Economic turbulence will help and hinder the movement.

Prime Day’s $2 billion growth spurt

Prime Day’s $2 billion growth spurt

Article
Jul 12, 2022

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

US retail ecommerce sales to surpass $1 trillion this year

US retail ecommerce sales to surpass $1 trillion this year

Article
Jul 07, 2022

US retail ecommerce sales will top $1 trillion this year, up 9.4% from $960.44 billion last year. Come 2026, more than $1 in $5 spent on retail will come from ecommerce channels.

The key trends driving Shopify's growth

The key trends driving Shopify's growth

Article
Jul 06, 2022

Since the start of the pandemic, Shopify has emerged as a leading ecommerce platform for merchants large and small.

Q4 is no longer as important for Latin American retailers

Q4 is no longer as important for Latin American retailers

Article
Jun 29, 2022

The last three months of the year used to be a make-or-break period for retailers, but consumers in Latin America are now spreading out their digital purchases over the entire year.

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Audio
Jun 29, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how shoppers and retailers use Google and why the company's previous investments in the ecommerce space haven't worked out so well. Then for "Pop-Up Rankings," we rank the top three winning Google shopping features and discuss one feature we expect to fizzle out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Article
Jun 23, 2022

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Article
Jun 23, 2022

Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.

US Retail & Ecommerce Snapshot

Article
Jun 21, 2022

An infographic guide for marketers looking to understand today’s retail market

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

Article
Jun 21, 2022

In a survey of marketing decision-makers from 163 leading organizations, more than 80% say they plan to increase their retail media spending next year, showing the popularity and continued growth of the channel.

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