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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Cyber Week still rules the holiday ecommerce roost

Cyber Week still rules the holiday ecommerce roost

Article
Feb 08, 2022

Cyber Week was the biggest ecommerce week of the US holiday season in 2021, accounting for 23% of the online gross merchandise value (GMV) from that period. The week of December 12 was the second biggest, contributing a much smaller share, with 13% of ecommerce GMV.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Google’s massive ad growth fueled by retail spending

Article
Feb 03, 2022

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

Here’s where ecommerce sales will grow the fastest in 2022

Here’s where ecommerce sales will grow the fastest in 2022

Article
Feb 03, 2022

The Philippines and India will lead the world in retail ecommerce sales growth this year, with respective increases of 25.9% and 25.5%. Countries in Latin America and Southeast Asia will make up most of the top 10 list, while the last spot will go to the US, the only advanced economy to slide into the rankings, with 15.9% growth.

Q&A: Google Payments looks to revamp the shopping journey online

Article
Feb 03, 2022

Insider Intelligence spoke with Bill Ready, president of Commerce, Payments, and Next Billion Users at Google.

Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Article
Feb 03, 2022

In May 2021, we predicted total retail sales around the world for that year would increase by 6.0% to just over $25 trillion, a significant comeback from 2020’s lows.

Despite ecommerce sales increases, Southeast Asia total retail sales see slower-than-expected growth

Article
Jan 28, 2022

Total retail sales in Southeast Asia grew 2.5% in 2021.

Q&A: Madewell’s push into sustainability

Article
Jan 28, 2022

Insider Intelligence spoke with Liz Hershfied, senior vice president and head of sustainability at Madewell, about how Madewell has repositioned itself to adopt sustainability into the brand’s ethos and the steps other retail companies should take to encourage sustainable shopping behaviors.

The countries where ecommerce is most popular

Article
Jan 28, 2022

In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.

Conversational AI use expands, presents opportunities

Conversational AI use expands, presents opportunities

Article
Jan 27, 2022

Conversational AI is becoming more integrated into consumers’ lives every year, as tech like retail bots and virtual agents continue to improve the customer experience.

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Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

China’s digital grocery sales to reach nearly $200 billion this year

Article
Jan 19, 2022

China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).

How Latin America’s etailers stack up at home and abroad

How Latin America’s etailers stack up at home and abroad

Article
Jan 13, 2022

In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.

Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers

Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers

Article
Jan 10, 2022

Over the past two years, retail ecommerce in Latin America has experienced unprecedented growth. Now, although people are returning to physical stores, consumers have fully embraced buying online, paving the way for long-term growth in the region.

Latin America Retail Ecommerce Update

Latin America Retail Ecommerce Update

Report
Jan 06, 2022

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

China trend 2022: With the metaverse looming, virtual experiences will come to the fore

China trend 2022: With the metaverse looming, virtual experiences will come to the fore

Article
Dec 30, 2021

The virtual world will change the way consumers in China interact online and shop.

How retailers are implementing buy now, pay later options this holiday season

Article
Dec 21, 2021

Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.

Q&A: Gopuff on the role of retail media, consumers’ reliance on instant deliveries

Article
Dec 17, 2021

Insider Intelligence spoke with Andy Berman, vice president of Gopuff Marketing Solutions.

With a focus on travel, AirAsia's super app concept builds on existing strengths

Article
Dec 17, 2021

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.

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