Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
The Shakeout From Apple’s Privacy Update

The Shakeout From Apple’s Privacy Update

Report
Feb 22, 2022

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Audio
Feb 17, 2022

On today's episode, we discuss what Amazon's deceleration is telling us and what to make of the ecommerce giant's ad business breaking out. Then for "In Other News," we talk about whether shopping in 3D can move the needle and what store openings and closings reveal about the brick-and-mortar landscape. Tune in to the discussion with our analyst Andrew Lipsman.

US jewelry sales rebound in 2021 after a decline in 2020

Article
Feb 17, 2022

US jewelry sales grew 27.5% in 2021 to reach $47.1 billion, making up 8.8% of the apparels and accessories category.

Ecommerce shoppers are moving to mobile

Ecommerce shoppers are moving to mobile

Article
Feb 15, 2022

US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.

QR Codes Forecast and Trends 2022

QR Codes Forecast and Trends 2022

Report
Feb 11, 2022

The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

Canada’s ecommerce sales to reach nearly $80 billion in 2022

Article
Feb 08, 2022

Ecommerce sales in Canada will reach $79.80 billion in 2022, up 10.4% year over year (YoY).

Cyber Week still rules the holiday ecommerce roost

Cyber Week still rules the holiday ecommerce roost

Article
Feb 08, 2022

Cyber Week was the biggest ecommerce week of the US holiday season in 2021, accounting for 23% of the online gross merchandise value (GMV) from that period. The week of December 12 was the second biggest, contributing a much smaller share, with 13% of ecommerce GMV.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Google’s massive ad growth fueled by retail spending

Article
Feb 03, 2022

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

Here’s where ecommerce sales will grow the fastest in 2022

Here’s where ecommerce sales will grow the fastest in 2022

Article
Feb 03, 2022

The Philippines and India will lead the world in retail ecommerce sales growth this year, with respective increases of 25.9% and 25.5%. Countries in Latin America and Southeast Asia will make up most of the top 10 list, while the last spot will go to the US, the only advanced economy to slide into the rankings, with 15.9% growth.

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Q&A: Google Payments looks to revamp the shopping journey online

Article
Feb 03, 2022

Insider Intelligence spoke with Bill Ready, president of Commerce, Payments, and Next Billion Users at Google.

Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Article
Feb 03, 2022

In May 2021, we predicted total retail sales around the world for that year would increase by 6.0% to just over $25 trillion, a significant comeback from 2020’s lows.

Despite ecommerce sales increases, Southeast Asia total retail sales see slower-than-expected growth

Article
Jan 28, 2022

Total retail sales in Southeast Asia grew 2.5% in 2021.

Q&A: Madewell’s push into sustainability

Article
Jan 28, 2022

Insider Intelligence spoke with Liz Hershfied, senior vice president and head of sustainability at Madewell, about how Madewell has repositioned itself to adopt sustainability into the brand’s ethos and the steps other retail companies should take to encourage sustainable shopping behaviors.

The countries where ecommerce is most popular

Article
Jan 28, 2022

In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.

Conversational AI use expands, presents opportunities

Conversational AI use expands, presents opportunities

Article
Jan 27, 2022

Conversational AI is becoming more integrated into consumers’ lives every year, as tech like retail bots and virtual agents continue to improve the customer experience.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

China’s digital grocery sales to reach nearly $200 billion this year

Article
Jan 19, 2022

China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).

How Latin America’s etailers stack up at home and abroad

How Latin America’s etailers stack up at home and abroad

Article
Jan 13, 2022

In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.

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