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Cyber Week still rules the holiday ecommerce roost

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Cyber Week was the biggest ecommerce week of the US holiday season in 2021, accounting for 23% of the online gross merchandise value (GMV) from that period. The week of December 12 was the second biggest, contributing a much smaller share, with 13% of ecommerce GMV.

Beyond the chart: Online holiday sales soared by 9% in the US last year, reaching $257 billion. But average basket size was stagnant, with digital shoppers checking out with roughly the same number of items as they did in 2020. Considering the US saw a 25% price increase during the 2021 season, it’s no surprise these shoppers spent more—they just didn’t necessarily buy more.

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