ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 15, 2025

Gen X leads global consumer spending in 2025

Article |
 Aug 15, 2025

ChatGPT’s web traffic nearly tripled in a year

Article |
 Aug 15, 2025

Streaming Upfront growth usurps primetime TV, and there’s no going back

Article |
 Aug 15, 2025

Holiday shopping is entering a Gen Z, mobile, and AI era

Article |
 Aug 15, 2025

Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage

Article |
 Aug 15, 2025

Retail promotions buoyed July sales, but inflation worries are rising

Article |
 Aug 15, 2025

How agentic AI can help banks prevent financial crime

Article |
 Aug 15, 2025

Bank marketers: Customer acquisition is just the beginning

Article |
 Aug 15, 2025

Top strategies to improve banking customer retention

Article |
 Aug 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Spotlight

US Online Fashion Resale

Our 2022 Forecast Shows Spending Per Buyer Will More Than Double by 2025

Report by Sky Canaves  |  Jan 26, 2022
Download
Report
Share
Table of Contents
Executive Summary
Resale Will Play a Larger Role in Fashion’s Ecommerce Future
What’s Driving Growth in Online Fashion Resale?
How Fashion Brands and Retailers Can Make the Most of Opportunities in Resale
Read Next
Sources
Media Gallery
About This Report
Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.
Topics
Apparel & Accessories
United States
Table of Contents
Executive Summary
Resale Will Play a Larger Role in Fashion’s Ecommerce Future
What’s Driving Growth in Online Fashion Resale?
How Fashion Brands and Retailers Can Make the Most of Opportunities in Resale
Read Next
Sources
Media Gallery

Executive Summary

Online platforms have helped fuel the rapid growth of the secondhand apparel market. We forecast that resale market sales will surpass $30 billion in 2025. This growth has been fueled by multiple factors ranging from a rising interest in sustainability all the way to pandemic-induced supply chain disruptions. This report will explore these factors, including opportunities and challenges for fashion brands and retailers.

Key Questions

  • How big is the online fashion resale market?
  • What’s driving growth in online fashion resale?
  • How can fashion brands and retailers benefit from trends in online resale?
US Fashion Digital Resale Marketplace Average Annual Sales per Buyer, 2021-2025
E-Mail ChartDownload

KEY STAT: Annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025, rising 132.4% from $339.18 to $788.38.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Resale Will Play a Larger Role in Fashion’s Ecommerce Future
  3. What’s Driving Growth in Online Fashion Resale?
  1. How Fashion Brands and Retailers Can Make the Most of Opportunities in Resale
  2. Read Next
  3. Sources
  1. Media Gallery

Charts in This Report

US Fashion Digital Resale Marketplace Average Annual Sales per Buyer, 2021-2025US Fashion Digital Resale Marketplace Sales, 2021-2025 (billions, % change, and % of US retail ecommerce apparel and accessories)
US Fashion Digital Resale Marketplace Buyers, 2021-2025 (millions and % of digital buyers)Retail Ecommerce Sales in the US, 2019-2025 (billions, % change, and % of total retail sales)
Experiences with Purchasing Used Clothing and Accessories According to US Adults, June 2021 (% of respondents)Frequent Reasons Why Luxury Pre-Owned Sellers in France, Japan, and the US Sell Pre-Owned Products, June 2021 (% of respondents)
US TikTok Users vs. Non-Users Who Purchase Used Clothing and Accessories, June 2021 (% of respondents in each group)

authors

Sky Canaves

Contributors

Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo