Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Financial and insurance brands pushed ad spending to new heights in the first half of 2025
Article |
Mar 25, 2026
Revolut mints £4.7 billion as it dives deeper into global markets
Article |
Mar 25, 2026
Starling Bank launches a Gemini-powered virtual assistant
Article |
Mar 25, 2026
Consumers living paycheck to paycheck see a poor financial outlook
Article |
Mar 25, 2026
Amazon retail media marketers are laser-focused on ROI
Article |
Mar 24, 2026
Retail media’s offsite opportunities require measurement and careful planning
Article |
Mar 24, 2026
For B2B marketers, trust in GEO strategies is key
Article |
Mar 24, 2026
TikTok’s high-frequency ad push courts brand dollars, risks user friction
Article |
Mar 24, 2026
Pharma sports sponsorships gain traction as AbbVie signs Major League Baseball deal
Article |
Mar 24, 2026
‘AI doctor’ platform raises $40M, faces safety concerns
Article |
Mar 24, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Latin America Retail Ecommerce Update
7 Key Players Driving the Region’s Ecommerce Growth
Table of Contents
Executive Summary
Key Points
Introduction
Sizing Up the Region’s Retail Ecommerce Landscape
What’s Driving Retail Ecommerce Growth at These Seven Retailers?
What Do These Trends Mean for Latin America’s Retail Industry?
Appendix
Read Next
Listen Next
Sources
Media Gallery
About This Report
This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Table of Contents
Executive Summary
Key Points
Introduction
Sizing Up the Region’s Retail Ecommerce Landscape
What’s Driving Retail Ecommerce Growth at These Seven Retailers?
What Do These Trends Mean for Latin America’s Retail Industry?
Appendix
Read Next
Listen Next
Sources
Media Gallery
Executive Summary
Previous economic crises forced companies in Latin America to reduce costs, but the COVID-19 pandemic compelled retailers to ramp up investment in ecommerce, embrace a digital-first agenda, and meet the growing demands of more technologically savvy consumers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- Who are the leading retail ecommerce players in Latin America?
- What trends are driving these retailers’ success?
- What do these trends mean for the region’s retail industry?
WHAT’S IN THIS REPORT? Our first-ever overview of retail ecommerce sales figures for seven companies in Latin America during H1 2021. It also explores key trends, developments, and initiatives that are helping to fuel ecommerce growth in the region.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Mercado Libre is the clear winner in retail ecommerce sales. At $13.08 billion, the company’s sales were almost as much as the other six, which had combined sales of $13.27 billion in H1 2021.
Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, H1 2021 (billions and % change)
Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, 2020 (billions and % change)
Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, H1 2021 (billions and % change)
Comparative Estimates: Total Retail Ecommerce Sales Share Among Select Companies in Latin America, H1 2019 & H1 2021 (% of total in each group)
Comparative Estimates: Third-Party Marketplace Sales* Among Select Companies in Latin America, H1 2019-H1 2021 (billions)
Comparative Estimates: Number of Sellers on the Digital Marketplaces of Select Retailers in Brazil, Q4 2019-July 2021 (thousands)
Digital Sellers in Latin America Who Have Made a Digital Sale on Mercado Libre, 2013-H1 2021 (millions and % change)
Comparative Estimates: Number of Stock Keeping Units (SKUs)/Products Available for Purchase on the Digital Websites of Select Retailers in Brazil, Q4 2019-July 2021 (millions)
Cencosud Digital Supermarket Sales* in Latin America**, H1 2019-H1 2021 (millions, % change, and % of total retail ecommerce sales)
Falabella Digital Home Improvement Sales in Latin America*, H1 2019-H1 2021 (millions, % change, and % of total retail ecommerce sales)
Factors that Positively Influence Their Purchase Decision According to Internet Users in Brazil, Aug 2021 (% of respondents)
Frequency with Which Smartphone Users in Latin America* Choose to Make a Purchase on Websites that Offer Free Shipping, by Demographic, Sep 2021 (% of respondents in each group)
Ways in Which Via Delivers Digital Buyers' Purchases in Brazil, July 2019 & July 2021 (% of total)
Via Click-and-Collect Sales* in Brazil, H1 2017-H1 2021 (billions, % change, and % of retail ecommerce sales)
Mercado Libre Retail Ecommerce Sales in Latin America, H1 2015-H1 2021 (billions and % change)
Mercado Libre Retail Ecommerce Sales Share in Select Countries in Latin America, 2019-2022 (% of total retail sales in each country)
Number of Items Successfully Shipped by Mercado Envíos* in Latin America, H1 2015-H1 2021 (millions, % change, and % of total)
Americanas S.A. Total Retail Sales* in Brazil, H1 2016-H1 2021 (billions and % change)
Americanas S.A. Retail Ecommerce Sales* in Brazil, H1 2016-H1 2021 (billions, % change, and % of total retail sales)
Americanas S.A. Retail Sales* Growth in Brazil, by Channel, H1 2016-H1 2021 (% change)
Magazine Luiza Total Retail Sales* in Brazil, H1 2016-H1 2021 (billions and % change)
Magazine Luiza Retail Ecommerce Sales* in Brazil, H1 2016-H1 2021 (billions, % change, and % of total retail sales)
Magazine Luiza Retail Sales Growth in Brazil, by Channel, H1 2017-H1 2021 (% change)
Via Total Retail Sales* in Brazil, H1 2017-H1 2021 (billions and % change)
Via Retail Ecommerce Sales* in Brazil, H1 2017-H1 2021 (billions, % change, and % of total retail sales)
Via Retail Sales* Growth in Brazil, by Channel, H1 2018-H1 2021 (% change)
Falabella Total Retail Sales* in Latin America**, H1 2018-H1 2021 (billions and % change)
Falabella Retail Ecommerce Sales* in Latin America**, H1 2018-H1 2021 (billions, % change, and % of total retail sales)
Falabella Retail Sales* Growth in Latin America**, by Channel, H1 2018-H1 2021 (% change)
Falabella Retail Ecommerce Sales* Share in Latin America**, 2017-Q2 2021 (% of total retail sales)
Cencosud Total Retail Sales* in Latin America, H1 2019-H1 2021 (billions and % change)
Cencosud Retail Ecommerce Sales* in Latin America**, H1 2019-H1 2021 (billions, % change, and % of total retail sales)
Cencosud Retail Sales* Growth in Latin America, by Channel, H1 2019-H1 2021 (% change)
Cencosud Retail Ecommerce Sales* Share in Latin America, by Country, H1 2020 & H1 2021 (% of total retail ecommerce sales)
Liverpool Total Retail Sales* in Mexico, H1 2017-H1 2021 (billions and % change)
Liverpool Retail Ecommerce Sales* in Mexico, H1 2019-H1 2021 (millions, % change, and % of total retail sales)
Liverpool Retail Sales* Growth in Mexico, by Channel, H1 2020 & H1 2021 (% change)
Liverpool Retail Ecommerce Sales Share in Mexico, 2016-Q2 2021 (% of total)
Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, H1 2021 (billions and % change)
Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, 2020 (billions and % change)
Comparative Estimates: Total Retail Ecommerce Sales Share Among Select Companies in Latin America, H1 2019 & H1 2021 (% of total in each group)
Comparative Estimates: Third-Party Marketplace Sales* Among Select Companies in Latin America, H1 2019-H1 2021 (billions)
Comparative Estimates: Number of Sellers on the Digital Marketplaces of Select Retailers in Brazil, Q4 2019-July 2021 (thousands)
Digital Sellers in Latin America Who Have Made a Digital Sale on Mercado Libre, 2013-H1 2021 (millions and % change)
Comparative Estimates: Number of Stock Keeping Units (SKUs)/Products Available for Purchase on the Digital Websites of Select Retailers in Brazil, Q4 2019-July 2021 (millions)
Cencosud Digital Supermarket Sales* in Latin America**, H1 2019-H1 2021 (millions, % change, and % of total retail ecommerce sales)
Falabella Digital Home Improvement Sales in Latin America*, H1 2019-H1 2021 (millions, % change, and % of total retail ecommerce sales)
Factors that Positively Influence Their Purchase Decision According to Internet Users in Brazil, Aug 2021 (% of respondents)
Frequency with Which Smartphone Users in Latin America* Choose to Make a Purchase on Websites that Offer Free Shipping, by Demographic, Sep 2021 (% of respondents in each group)
Ways in Which Via Delivers Digital Buyers' Purchases in Brazil, July 2019 & July 2021 (% of total)
Via Click-and-Collect Sales* in Brazil, H1 2017-H1 2021 (billions, % change, and % of retail ecommerce sales)
Mercado Libre Retail Ecommerce Sales in Latin America, H1 2015-H1 2021 (billions and % change)
Mercado Libre Retail Ecommerce Sales Share in Select Countries in Latin America, 2019-2022 (% of total retail sales in each country)
Number of Items Successfully Shipped by Mercado Envíos* in Latin America, H1 2015-H1 2021 (millions, % change, and % of total)
Americanas S.A. Total Retail Sales* in Brazil, H1 2016-H1 2021 (billions and % change)
Americanas S.A. Retail Ecommerce Sales* in Brazil, H1 2016-H1 2021 (billions, % change, and % of total retail sales)
Americanas S.A. Retail Sales* Growth in Brazil, by Channel, H1 2016-H1 2021 (% change)
Magazine Luiza Total Retail Sales* in Brazil, H1 2016-H1 2021 (billions and % change)
Magazine Luiza Retail Ecommerce Sales* in Brazil, H1 2016-H1 2021 (billions, % change, and % of total retail sales)
Magazine Luiza Retail Sales Growth in Brazil, by Channel, H1 2017-H1 2021 (% change)
Via Total Retail Sales* in Brazil, H1 2017-H1 2021 (billions and % change)
Via Retail Ecommerce Sales* in Brazil, H1 2017-H1 2021 (billions, % change, and % of total retail sales)
Via Retail Sales* Growth in Brazil, by Channel, H1 2018-H1 2021 (% change)
Falabella Total Retail Sales* in Latin America**, H1 2018-H1 2021 (billions and % change)
Falabella Retail Ecommerce Sales* in Latin America**, H1 2018-H1 2021 (billions, % change, and % of total retail sales)
Falabella Retail Sales* Growth in Latin America**, by Channel, H1 2018-H1 2021 (% change)
Falabella Retail Ecommerce Sales* Share in Latin America**, 2017-Q2 2021 (% of total retail sales)
Cencosud Total Retail Sales* in Latin America, H1 2019-H1 2021 (billions and % change)
Cencosud Retail Ecommerce Sales* in Latin America**, H1 2019-H1 2021 (billions, % change, and % of total retail sales)
Cencosud Retail Sales* Growth in Latin America, by Channel, H1 2019-H1 2021 (% change)
Cencosud Retail Ecommerce Sales* Share in Latin America, by Country, H1 2020 & H1 2021 (% of total retail ecommerce sales)
Liverpool Total Retail Sales* in Mexico, H1 2017-H1 2021 (billions and % change)
Liverpool Retail Ecommerce Sales* in Mexico, H1 2019-H1 2021 (millions, % change, and % of total retail sales)
Liverpool Retail Sales* Growth in Mexico, by Channel, H1 2020 & H1 2021 (% change)
Liverpool Retail Ecommerce Sales Share in Mexico, 2016-Q2 2021 (% of total)
authors
Matteo Ceurvels
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Blake Droesch
- Analyst
- Paola Flores-Marquez
- Researcher, Latin America & Spain
- Debra Aho Williamson
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.