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This year, 64% of consumers worldwide—or as many as 1.70 billion digital buyers of the 2.65 billion we forecast—will regularly buy directly from a brand, up 15 percentage points from 2019.

Beyond the chart: With direct-to-consumer (D2C) selling, brands have more opportunities to control their marketing messages, lower logistical costs, and encourage customer loyalty.

Companies like Nike are leveraging this model worldwide, to great success. Last year, 36.8% of the sportswear giant’s revenues came from D2C sales worldwide, based on our calculations. Nike continues to drive those sales by pulling away from wholesale and investing more in owned and operated channels.

More like this:

• Report: D2C Brands 2022
• Article: The top reasons consumers switch brands
• Article: Established brands will drive the vast majority of D2C ecommerce sales