As brick-and-mortar stores remained shuttered, ecommerce quickly became the channel of choice for many consumers in Latin America. In turn, retailers quickly shifted their attention toward online sales channels to keep pace with consumers’ growing appetite for online shopping.

China’s second-largest annual shopping festival broke records last month, generating more sales and attracting more brands than ever before. Held each year around June 18, the 618 promotional event is still smaller than Singles’ Day, but its rising scale reflects a growing appetite for a midyear alternative to the November ecommerce extravaganza.

Back to class: US back-to-school ecommerce sales will grow more than 13% this year, even after last year’s spike, increasing their share of total back-to-school sales this season.

Top 10 countries for ecommerce growth

Our forecast for Instagram shoppers

Sticky consumer shopping habits and Thanksgiving store closures will likely set the stage for ecommerce this holiday season.

Amazon’s $300 billion lead over Walmart

Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed how brand and retail marketers can navigate these trends, and win the hearts, minds, and wallets of today’s consumers.

Amazon’s flagship sales event is reportedly scheduled for June despite historically taking place in July—and being delayed to October in 2020—in a bid to maximize the event’s performance.

Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.

Delivery logistics are deterring shoppers

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.

Over the past few years, amid a huge digital transformation, Pizza Hut has had to pivot from traditional restaurant service and carryout to ecommerce.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.