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With ecommerce sales reaching an impressive $791 billion last year, according to the US Census Bureau, the overall benchmark for the online experience has risen dramatically.

Now, merchants are faced with new challenges and will need to experiment with new channels, deploy their budgets strategically, and continue to analyze what works.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of new business, demand generation at Adobe Experience Cloud, Americas. He discussed how marketers can capitalize on ecommerce’s unprecedented growth by improving the customer experience.

Watch this webinar and learn how:

• Deploying fresh, personalized content can increase average order value by up to 20%
• Building custom sites for different brands, markets, and segments will set your company up for future growth
• Coordinating strategies across channels will positively impact the customer experience

Presenter

Jonathan Woodward is head of new business, demand generation at Adobe Experience Cloud, Americas. Driven by data and a closed-loop marketing philosophy, Jonathan takes pride in delivering demand programs that are buyer centered, innovative, and impactful. Prior to Adobe, Jonathan held roles in brand management, high-growth start-ups, and education technology.

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.