eMarketer Webinars


eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Josh van Tonder, group manager of product marketing at Adobe. He’ll be joined by Steve Schultz, head of marketing technology, and Bill Phillips, applications manager, both at Esri, a geographic information software company. For this Tech-Talk Webinar presentation, they will share how they’re transforming their business based on contextual content.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Carol Krakowski, director of insights at PowerReviews. She will discuss the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company, for this Tech-Talk Webinar presentation. She will discuss the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.

In this Meet the Analyst Webinar, eMarketer principal analyst Jillian Ryan presents an exclusive look at our annual Key Digital Trends report.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Tim Ozmina, senior marketing specialist at Marketo, an Adobe Company. From email subject lines that beg to be opened, to creating a call to action (CTA) that must be clicked, Tim explored the world of email A/B testing.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation, featuring Lucas Sommer, director of marketing at LeadsRx, and Thomas Galati, digital sales director at Diray Media. They revealed their four secrets to leveraging attribution.

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how much these programmatic fees cost, explores (the lack of) programmatic transparency and dives into how advertisers are approaching the infrastructure underlying more than 80% of their display spending.

eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Joseph Luchs, vice president of enterprise at Beeswax. He will discuss modern optimization and the tactics sophisticated marketers are using to win at programmatic optimization. While transparency and control have become buzzwords in the industry, Beeswax specifically focuses on replicating the functionality of owning your own tech stack, which ushers in many new possibilities for those that want true ownership without having to build from scratch.

eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Loran Gutt, vice president of corporate development at Bazaarvoice, where he discussed the strategies retailers are employing to deliver on a complex and ever-changing set of demands.

In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Salesforce product marketing managers Rachel Boyles and Veda Kumarjiguda. Whether your plan is locked in or you’ve just started brainstorming, watch Rachel and Veda as they share three ways to level up your email marketing game in 2020.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Adobe's Fred Kuu, group manager, and Rakhi Patel, principal product marketing manager. They will share key insights on how to start with your use cases to inform and influence your technology investment decisions.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Michael Brenner, CEO of Marketing Insider Group and close partner of Marketo, an Adobe company. He will share how the future of marketing is about activating the talent and expertise of your entire organization.

eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Brandon Harris, assistant vice president of digital and innovation at PenFed Credit Union, and Noah Perlmutter, technical support analyst and quality assurance engineer at Decibel. They shared their secrets for managing and measuring brilliant digital experiences for sustainable results.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Smartly.io's Alex Walkowski, senior customer success manager, and Andreas Stenman, head of ecommerce and disruptor brands. They broke down three powerful Facebook Advertising insights for a successful 2020.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Mike Madden, head of commercial demand generation for Adobe Experience Cloud.

Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression... to click... to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.

Join Nipul Chokshi, vice president of marketing at Lattice Engines, a Dun & Bradstreet company, and Steve Casey, principal analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.

eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Caren Carrasco, senior partner at Benjamin David Group, and Manisha Shah, director of product management at Salesforce. They shared new research and best practices for advanced email segmentation.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring John Barnes, CTO and Matt Hussey, director of solutions engineering at Infutor Data Solutions. They shared the key steps marketers should implement to make a huge impact on conversions and customer lifetime value.