On-Demand, Tech-Talk Webinar: Four Secrets to Better Relationships Through Marketing—How Attribution Tech Drives Success With Customers and the C-Suite | Sponsored Content Nov 18
eMarketer was pleased to moderate a Tech-Talk Webinar presentation, featuring Lucas Sommer, director of marketing at LeadsRx, and Thomas Galati, digital sales director at Diray Media. They revealed their four secrets to leveraging attribution.
On-Demand, Tech-Talk Webinar: Five Plays for Click-Worthy Email Marketing | Sponsored Content Nov 12
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Mike Madden, head of commercial demand generation for Adobe Experience Cloud.
On-Demand, Tech-Talk Webinar: Data-Driven Approaches for Account-Based Selling | Sponsored Content Oct 25
Join Nipul Chokshi, vice president of marketing at Lattice Engines, a Dun & Bradstreet company, and Steve Casey, principal analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.
On-Demand, Tech-Talk Webinar: Supercharge Your Email Strategy with Advanced Segmentation | Sponsored Content Oct 18
eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Caren Carrasco, senior partner at Benjamin David Group, and Manisha Shah, director of product management at Salesforce. They shared new research and best practices for advanced email segmentation.
On-Demand, Tech-Talk Webinar: Identity Resolution and Predictive Segmentation: Best Practices for Executing the Right Strategy in a Digital-First World | Sponsored Content Oct 14
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring John Barnes, CTO and Matt Hussey, director of solutions engineering at Infutor Data Solutions. They shared the key steps marketers should implement to make a huge impact on conversions and customer lifetime value.
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how privacy concerns and laws will shape the digital marketing landscape over the next 12 months.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Patrick Smith, chief marketing officer at Cvent. He discussed why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.
On-Demand, Tech-Talk Webinar: Omnichannel Personalization Across the Customer Journey | Sponsored Content Sep 27
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media platforms and monetization at Publishers Clearing House Media. He discussed the state of performance-based advertising, and why marketers need credible alternatives to their current customer acquisition and lead generation solutions.
On-Demand, Tech-Talk Webinar: Account-Based Marketing—From Epic Experiences to Revenue Recognition | Sponsored Content Aug 22
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
On-Demand, Tech-Talk Webinar: The Pursuit Of One-Handed Commerce—The Ways Amazon, Google and Facebook Are Evolving And How You Should React | Sponsored Content Nov 1
Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression... to click... to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.
On-Demand, Tech-Talk Webinar: Programmatic Advertising—How To Optimize For The Next Generation Of Digital | Sponsored Content Oct 31
eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Joseph Luchs, vice president of enterprise at Beeswax. He will discuss modern optimization and the tactics sophisticated marketers are using to win at programmatic optimization. While transparency and control have become buzzwords in the industry, Beeswax specifically focuses on replicating the functionality of owning your own tech stack, which ushers in many new possibilities for those that want true ownership without having to build from scratch.
eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Loran Gutt, vice president of corporate development at Bazaarvoice, where he discussed the strategies retailers are employing to deliver on a complex and ever-changing set of demands.
On-Demand, Meet the Analyst Webinar: Audience Segmentation and Targeting in Today’s Digitally-Driven, Customer-Obsessed World Oct 16
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.
On-Demand, Tech-Talk Webinar: A New Age of Direct Mail—How to Develop Campaigns and Prove Your Impact | Sponsored Content Oct 11
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on Marketo’s Commercial Demand Generation team, and James Leedom, marketing operations manager at Marketo. They shared how you can level up your direct mail game by workshopping campaigns, defining engagement and proving impact.
On-Demand, Tech-Talk webinar: Seven Noteworthy Insights for Smarter Email & Mobile Marketing | Sponsored Content Oct 7
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Michael Trapani, director of marketing at Acoustic. He shared the results of Acoustic's exclusive 2019 Marketing Benchmark Report, an analysis of email and mobile campaign metrics from a year's worth of research.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Jason Grunberg, vice president of marketing at Sailthru. He talked about the leaders of the Index, like Sephora, Nordstrom, DSW, Rent the Runway and others, and offer tips on executing strong personalization experiences.
eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.