eMarketer Webinars


eMarketer is pleased to moderate a Tech-Talk Webinar featuring Brightcove's Lauren McHugh, senior product marketing manager. She will discuss how video has proven to be one of the most effective ways to not only increase pipeline, but drive more leads.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Validity's Tori Garcia, senior email strategist, and Jessica Hunt, email strategist, for this live Tech-Talk Webinar. They will discuss the fundamentals of deliverability to help marketers capitalize on email’s potential.

In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, will share the latest trends in social commerce.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring SteelHouse's Alexa Tierney, director of customer success, for this Tech-Talk Webinar. She explored why advertisers are shifting budgets and reprioritizing CTV’s strategic role.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring WideOrbit's Frederick Lee, director of programmatic sales, and Bliss Point Media’s Stefanos Metaxas, chief strategy officer, for this Tech-Talk Webinar. They discussed how automation makes buying TV advertising faster and easier than ever before.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Rachel Meyers, director, product marketing, and Alex Drinker, global head of retail industry. They shared how marketers quickly adapted for a memorable holiday season that will fast track digital transformation in 2021 and beyond.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital's Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They discussed the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe's Ryan Fleisch, head of product marketing, Real-Time CDP, and Audience Manager. He unpacked the understanding and readiness level of advertisers and publishers for a cookieless future, the impact to their use cases, and their perception of the wider ecosystem.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this live Tech-Talk Webinar. He will share how you can incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals in 2021.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham. They shared how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring OneTrust PreferenceChoice's Claire Feeney, product marketing manager. She will discuss how marketers can leverage re-permission campaigns to be strategic, benefit their audiences, and earn trust from customers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salsify's SJ Petteruti, principal go-to-market (GTM) strategist, and Jon Herman, data analyst, for this Tech-Talk Webinar. They unpacked the holiday shopping season and shared expert tips for finding success in 2021.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Travis Clinger, senior vice president, addressability and ecosystem, and Konrad Gerszke, president of MediaMath, for this Tech-Talk Webinar. They laid out a clear roadmap to help you adapt your media plan for the evolving data privacy landscape.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Matthew Mobley, CTO, Erin Hutchinson, global chief marketing and communications officer, and Gaelyn Almeida, senior director, technology strategy, along with Universal Parks & Resorts’ Leah van Zelm, vice president, analytics and targeting, integrated media and digital, for this live Tech-Talk Webinar. They discussed how marketers can get to the heart of CX with a real-time and privacy-safe approach.

In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.

Learn what’s happening in the affiliate marketing space, its intersection with partnerships, and more. Watch this eMarketer One-on-One, a new video interview where Matt Gilbert, CEO of Partnerize, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.

In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman discussed the shifts brands have made in customer experience throughout the pandemic, and what consumers will expect from brands in the long term as a result.

In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman breaks down the areas that are worth the investment, and how to effectively quantify your ROI.

eMarketer on pleased to moderate a Tech-Talk Webinar featuring Infutor's chief information security officer, Len Lombardo, and Ken Dreifach, an ad tech and e-commerce lawyer at ZwillGen. They discussed how brands, martech providers, publishers, and advertisers can navigate the evolving omnichannel marketing and privacy landscape, including the legal considerations.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Emily Hoffman, product marketing manager, along with Josh Alvernia, CEO and co-founder of Clue, and John Hillis, CMO of BATL (The Backyard Axe Throwing League). They explored how Clue helped its client, BATL, to navigate launching new event locations in the midst of a tumultuous year.