The Ad Platform: What we think about retail media

Audio by Eric Haggstrom, Andrew Lipsman, and Nicole Perrin  |  Aug 18, 2021
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The Ad Platform: What we think about retail media
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eMarketer Podcast
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We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.

US Ecommerce Channel Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)
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