Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

US Digital Grocery Forecast 2021

Defining the Key Players and Trends in a Rapidly Evolving Market

Download
Share
About This Report
US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.
Table of Contents

Executive Summary

The pandemic caused digital grocery sales to skyrocket. As the market matures, key players are vying for dominance, which is driving trends like click and collect and partnerships with third-party delivery services.

How big is the digital grocery market, and how big will it become?

US digital grocery sales grew 63.9% year over year (YoY) in 2020 and will grow another 12.3% this year, reaching $122.39 billion. Sales will nearly double by 2025, reaching $243.67 billion.

How many digital grocery buyers are there in the US?

This year, 142.9 million consumers will make at least one digital grocery purchase, amounting to 51.5% of the US population. However, after digital grocery buyers grew 42.6% YoY in 2020, annual growth will be tempered going forward (8.6% in 2021, 4.1% in 2022, and 2.8% in 2023).

Who are the key players in digital grocery?

Walmart Inc. commands the leading share of digital grocery sales in the US with 28.9% market share this year, followed by Amazon (23.8%), The Kroger Co. (12.3%), Target (4.9%), and Albertsons Cos. (4.9%).

What about Instacart and other delivery services?

Delivery through third-party intermediaries will make up 28.8% of digital grocery sales in 2021. Instacart is the dominant player with 73.8% of third-party intermediary grocery sales and will generate $26.07 billion in sales this year.

How popular is click and collect for grocery ecommerce?

Click and collect will make up 34.9% of US digital grocery sales this year, but the majority of digital sales are fulfilled via delivery. Click-and-collect sales will amount to more than 40% of digital grocery sales by 2025.

WHAT’S IN THIS REPORT? Our digital grocery sales and shoppers forecast through 2025, outlining the key players, emerging trends, and implications for the rapidly evolving market.

KEY STAT: US digital grocery sales grew 63.9% in 2020 and will grow another 12.3% this year, reaching $122.39 billion. Sales will nearly double by 2025, reaching $243.67 billion.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

24charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. How Big Is the Digital Grocery Market?
  3. Four Trends Driving Digital Grocery Sales Growth
  1. What Do These Trends Mean for the Industry?
  2. Spotlight on Key Players in Digital Grocery
  3. Key Takeaways
  1. Read Next
  2. Sources
  3. Media Gallery

Charts in This Report

authors

Blake Droesch

Contributors

Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Eric Haggstrom
Senior Forecasting Analyst
Andrew Lipsman
Principal Analyst
Cindy Liu
Senior Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client