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EMARKETER

US retail holiday season sales will grow the fastest in years despite ecommerce deceleration

Article by Sara Lebow  |  Oct 11, 2021
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US retail holiday season sales will grow the fastest in years despite ecommerce deceleration
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Topics
Holiday & Seasonal Shopping
Retail Performance Metrics
United States

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US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021. Despite this deceleration, overall retail holiday season sales growth will increase from 6.2% in 2020 to 9.0% in 2021—the fastest in years—as shoppers who purchased online last year re-enter physical retail spaces.

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