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The top 10 US retail categories ranked by social media actions

Article by Sara Lebow  |  Sep 30, 2021
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The top 10 US retail categories ranked by social media actions
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Sports
Social Commerce
Retail Categories
United States

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Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021. Consumer electronics and sporting goods and equipment rank next, with 11.5% and 10.3% of these social actions, respectively.

Top 10 US Retail Categories, by Share of Social Actions*, July 1-31, 2021 (% of total)
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