Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

2021 holiday sales see the strongest growth in 20 years

The forecast: US holiday retail sales in 2021 will see the strongest growth in more than 20 years, rising 9.0% from last year to $1.147 trillion. This is the fastest growth rate since 1999 when sales rose 10.2% for the November and December period.

Dive deeper: Two factors will drive this growth.

  • More money to spend. Additional stimulus in the form of child tax credits will put money in people's wallets. In early September, families received the third of six tax credits, which could equal up to $300 per child. In addition, savings rates are at 14.2% year-to-date, well above 2019’s 7.6% rate.
  • Pent-up demand. This year has been characterized by strong demand for discretionary products like apparel, luxury, and jewelry goods. Luxury retail and jewelry sectors have been experiencing some of the strongest year-over-year (YoY) sales growth, per a September statement from Mastercard. These products will drive growth this holiday season as people return to social events.

However, inventory and supply chain challenges, along with more spending being dedicated to nonretail sectors (like travel, dining, and entertainment), may affect sales.