August 12, 2020

Do US Agencies and Brand Marketers Perceive that Select Advertising Platforms Will Be Negatively Impacted by IDFA Changes*? (% of respondents, July 2020)


Data is from the August 2020 Pivotal Research Group report titled "Views on Q2 EPS/Q3 Outlook, and Deep Dives Into Key Areas of Investor Debate." 50-55 US agencies and brand marketers were surveyed during July 2020. The PAI survey is conducted on a monthly basis with the same 85%-90% of respondents.