Alert

August 12, 2020

Do US Agencies and Brand Marketers Perceive that Select Advertising Platforms Will Be Negatively Impacted by IDFA Changes*? (% of respondents, July 2020)

Methodology

Data is from the August 2020 Pivotal Research Group report titled "Views on Q2 EPS/Q3 Outlook, and Deep Dives Into Key Areas of Investor Debate." 50-55 US agencies and brand marketers were surveyed during July 2020. The PAI survey is conducted on a monthly basis with the same 85%-90% of respondents.

Featured In

Identity 2020 Regulation and Pseudo-Regulation on the Horizon for Marketers US Social Media Advertising in 2021

Sources

Pivotal Research Group

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Chart Title

Do US Agencies and Brand Marketers Perceive that Select Advertising Platforms Will Be Negatively Impacted by IDFA Changes*? (% of respondents, July 2020)

Publication Date

August 12, 2020

Sources

Pivotal Research Group

Featured In

Identity 2020 Regulation and Pseudo-Regulation on the Horizon for Marketers US Social Media Advertising in 2021

Topics

Advertising Agencies Mobile Advertising Consumer Privacy & Security Social Media Marketing United States

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