February 28, 2019

Social Media Users in Quebec Who Have Conducted Select Shopping-Related Activities or Communicated with Brands via Social Media, Sep 2018 (% of respondents)


In 2018, more than half of Quebec social media users clicked on sponsored contents or social media ads and 44% of social media users have bought or sold a product on social media. One in five consumers in Quebec have interacted with a virtual agent (chatbot) of a company on social media in the last ... 12 months.More