September 3, 2018

US Share of Average Time Spent per Day on Select Facebook Properties, 2017-2020 (% of total time spent with digital media)


Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption, and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders. Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on Facebook while watching digital video is counted as 1 hour for Facebook and 1 hour for digital video. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.