Retailers are realizing their stores are monetizable media assets: In-store digital media can help brands reach and influence consumers at scale in brand-safe, contextually relevant environments.
This year, US entertainment industry mobile ad spend will surpass $11 billion, growing 19.4% from 2021. Growth will slow but remain in the double digits through 2024, when spend will top $15 billion.
“Premium” publishers swoop into the advertising drought: Marketers are turning to owners of ad space rather than exchanges for more immediate results.
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
Podcast listener growth ebbs as pandemic fades: Our new forecast finds Spotify’s fortunes to be increasingly linked to that of podcasting in general.
Google’s latest search features streamline the shopping experience.
Google courts younger cohort with search updates: New features put bigger emphasis on visual elements to address user preferences.
On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
Advertisers are flocking to clean room solutions: Where there's opportunity, there's hype—and confusion about security remain.
There are a few ways to view the decline of the pay TV bundle. In our pay TV figures, we exclude vMVPDs, which deliver live TV over the internet. When viewed this way, pay TV will decline 7.2% this year to 66.4 million households. That figure will drop to 54.3 million households by the end of 2026.
The ad industry is slowing down, but political spending isn’t: Advertising ahead of the elections is skyrocketing, despite 2022 not being a presidential election year.
Meta and Google are laying off staff in a curious manner: It’s not en masse, and it’s quieter than usual—but it’s still happening.
Major advertising categories are pulling ad spending: August saw ad spend decrease for the third month in a row as the industry struggles to adapt to new standards.
The US travel industry is well on its way to a full recovery from 2020’s pandemic-driven nadir, and with this recovery has come a return to ad spending. Travel industry players upped their digital ad budgets by 42.7% last year, and we forecast a 22.5% boost for this year. Next year, travel will grow its outlays faster than any vertical we track.
Watch the on-demand replay of our webinar, The Great Realignment, as our analysts showcase how ecommerce, social media, fintech, and more are being transformed amid the market turmoil of 2022.
TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
While advertisers have been scrambling to figure out what they’ll do when Google phases out third-party cookies, a larger threat has come into play: privacy regulations.
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content. Our sixth annual benchmark survey of US social media users reveals that trust in social media platforms has declined substantially this year in key areas including privacy, safety, and ad relevance.