Samsung Ads expands its partnership with Magnite: The integration of Magnite Access boosts audience targeting and global campaign agility across Samsung TV Plus.
Marketers struggle with shrinking returns on social media ad spend: A new study found diversification without divestment is key to staying afloat.
VideoAmp gains on Nielsen, partners with Televisa: The company’s Upfront event highlighted the major changes across the measurement landscape.
Acadia acquires Crush to expand Amazon-first capabilities: The deal reflects growing demand for full-funnel retail media solutions.
41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).
Tariffs are destabilizing Hollywood’s growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.
Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.
If ad dollars shrink, Meta and others may need to ditch risky side projects and focus on scalable, affordable services to survive the slowdown
Tariff escalation heightens recession fears: EMARKETER's forecasting team analyzes the economic disruption from Trump’s new trade policies.
Trump’s tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.
Apple News’ “abysmal” ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.
Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.
Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.
Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.
Global ad spend slows compared to initial expectations: The downtrend is attributed to stagflation, looming recessions, and intensifying tariffs threats.
YouTube nears top spot in media revenue: The video giant is expected to overtake Disney (excluding parks), leading the global media industry.
With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.
Gaming opportunities for advertisers flourishing: IAB PlayFronts unveiled insights into how marketers can meet gamers where they’re at.
By buying The Search Monitor, Similarweb adds compliance firepower, but integration hurdles and pricing shifts may test smaller clients
X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.