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Financial Services

Cash App launched a national marketing campaign highlighting its new banking products.

The partnership will give the BNPL provider a boost and help it better compete against rival Affirm

They may not break the deal, but it highlights the uncertainty left before the two cross the finish line

The newly rebranded “Cash App Afterpay” will help Block more tightly integrate its products into one ecosystem

The service advances Block’s goal of “banking our base” and could drive Cash App adoption.