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Bank of America’s new login process supercharged user engagement

Article by Lauren Ashcraft  |  May 21, 2025
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Bank of America’s new login process supercharged user engagement
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Banking
Worldwide

The news: We recently covered how 88% of customers value customer experience at least as much as a bank’s product offerings. And Bank of America’s new login process exemplifies why this matters.

What happened: Use of QR code login for Bank of America’s CashPro digital banking platform rose by 60% in 2024 among corporate and commercial clients, per PYMNTS.

  • Users can scan a QR code on their computer screen with their phone and log in using biometrics, removing the need for remembering passwords or carrying around physical security tokens. 

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