The news: The Great Wealth Transfer has already begun, which means consumers will pass between $73 trillion and $84 trillion in assets to younger generations over the coming decades. Prudent banks have already started to strengthen their relationships with those passing down wealth, and with their intended recipients.

Here’s how two banks are approaching this opportunity from different angles:

Fifth Third: The regional bank recently became the first US bank to offer free wills to all customers, providing a guided, state-specific digital will creation experience.