The news: JPMorgan Chase’s financial media network (FMN) notched $12 billion in customer spend—a 31% YoY increase—in 2024, according to company reports.

How we got here: Chase debuted Chase Media Solutions in April 2024. The FMN uses cardholder purchasing insights to help retailers and brands develop new marketing strategies to capture new customers and entice back lapsed shoppers.

A year into the venture, the $12 billion customer spend shows Chase Media Solutions is delivering results for participating retailers. 

A double win for Chase: Chase benefits on one side from brands paying a premium to be placed in front of Chase customers.

Chase also nets more payment volume on its branded cards when cardholders make purchases influenced by the FMN. That means more interchange and potentially an uptick in revolving balances.

Opportunities for increased leverage: Chase Media Solutions is a data-rich ad unit that could offer partnerships to data-poor companies hungry for access and insights.

Ads may also be purchased by media agencies working on the behalf of retailers or brands. Retailers can similarly purchase ads for brands. Chase cardholders are incentivized to shop at certain retailers within Chase’s merchant network for additional cash back or points. For brands exclusive to those retailers, chasing known customers is an attractive opportunity.