The news: Chime sees a major digital banking revenue opportunity, estimating an $86 billion annual market by targeting consumers who earn up to $100,000, potentially rising to $426 billion by including those who earn up to $200,000, per PYMNTS.

Current state: As of the end of 2024, Chime has 8.6 million active users, with 67% using it as their main financial provider, frequently depositing paychecks and spending through the platform. But according to Forbes, Chime’s free checking account customers have salaries between $35,000 and $65,000—meaning the jump to $100,000 and $200,000 salaries would require a shift in mindset.

Plus, Fintech Business Weekly publisher Jason Mikula said that although Chime raised $2.3 billion through equity funding, it reported a net loss of $25.3 million in 2024, suggesting the fintech could achieve profitability through a new source of revenue.