On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.
TikTok’s US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast.
Generative AI is making the MFA problem worse: Some brands report as much as 40% of their ad spend going to MFA sites, per Adweek.
Shoppers want help: Too many choices online can overwhelm consumers and leave them frustrated by the effort required to make a purchase decision.
With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube’s talent poaching and new platforms.
What will the reaction to Sponsored Snaps be? The new ad type’s first partner is “Wicked,” but users may not like the aggressive format.
Affiliate marketing is now a $10 billion industry, and marketers recognize its effectiveness. Yet many aren’t prioritizing affiliate marketing spend, due to difficulty with attribution or classifying it as social media spend. Here are five charts demonstrating the state of affiliate marketing.
Google wants to be a retail hub: Less than a month after rolling out a rebuilt Google Shopping, the tech giant launched a host of in-store and local shopping features.
Young consumers’ creativity and drive are starting to pay off, and banks should act so they can leverage their growth in savings.
With 1,800 AI agents, Microsoft’s Azure AI Foundry empowers businesses through tailored, scalable solutions, challenging Salesforce, Zendesk, and OpenAI in enterprise AI integration.
YouTube’s growing prominence on connected TV (CTV) will drive this shift.
Apple will manage Apple News inventory itself: Company stands to gain a larger share of spending by deprioritizing third-party vendors.
On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.
The rapid evolution of generative AI may hit a ceiling as technological limits emerge. Companies could shift focus to refining existing tools and exploring real-world applications.
People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.
Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta’s ad appeal.