X adds automated, AI-generated ad creation: The move is another attempt for X to win back brands the platform lost.
At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.
Life insurers that lead in customer experience generate higher shareholder returns.
Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.
Rapid growth and enterprise deals position OpenAI as an AI giant, but as expectations rise, the real test will be proving long-term financial viability.
Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.
Marvel falters while Neon surges: The weekend box office numbers might come down to marketing.
As the world's largest toy company, LEGO has built a retail empire that outpaces competitors Mattel and Hasbro combined through a sophisticated, centered multichannel strategy.
Satya Nadella admits Microsoft underestimated Google’s dominance in search, a mistake that could prove costly as AI-driven search products gain market share.
On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
Its Real-Time CDP Collaboration platform offers a secure, AI-enhanced way to activate first-party data while staying compliant in an evolving privacy landscape.
27% of CMOs are hesitant to adopt AI, but the tide is changing: CMOs without any implementation plans risk falling behind high-performance companies.
Gen Z’s digital “third spaces” are the future of marketing: Brands need to get involved in these curated, tight-knit spaces and understand the culture to drive success.
Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow—squeezing both consumer wallets and enterprise tech budgets.
Tech giants are restructuring to pour resources into AI, signaling leaner ad budgets and a growing reliance on automation-driven customer engagement
Brands already know they should be working with creators with diversified platform presences. But there are other ways brands can take a forward-looking approach to working with creators, especially as the creator economy evolves beyond social platforms.