Google’s visual intelligence upgrade puts real-time discovery in users’ hands, opening doors for brand integration and premium engagement.
FCC targets DEI in mergers: New Chairman Brendan Carr warns companies to scale back DEI policies or face blocked acquisitions.
Study shows women’s representation in ads is worsening: The findings indicate that advertisers have a lot of work to do if they want to bridge the inclusivity gap.
On today’s podcast episode, we discuss how Walgreens went from “pharmacy behemoth to distressed retailer”, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on YouTube and Spotify.
With its latest global campaign, Puma aims to engage a new generation of consumers by tapping into the emotional and social aspects of athletics.
OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.
Influencers are advising people to take their money from banks and deposit it with a credit union.
Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.
Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.
Weight loss drug ads are prevalent on digital media: But these ads are often misleading, and younger consumers are particularly at risk of falling for deceptive weight loss drug offerings.
Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.
Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.
Substack vies for video content: While video use on the platform is growing, Substack has a long way to go—and risks alienating its core base.
Unilever, Publicis emphasize AI: The companies are incorporating AI technology into their marketing efforts while maintaining a cautious approach that’s paying off.
Google’s AI Overviews for health will include people’s suggestions: It’s a recognition that consumers want to hear from their peers in addition to verified sources of medical information.
Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.
Regulators are pushing back on its tweaks to search and app store policies, calling them insufficient. It will have to significantly alter its models to stay in the region.