With Facebook’s ad growth slowing, Meta is paying influencers to revive the platform—but can cash alone compete with TikTok and Instagram’s cultural dominance?
Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.
Its Real-Time CDP Collaboration platform offers a secure, AI-enhanced way to activate first-party data while staying compliant in an evolving privacy landscape.
A budget-friendly premium tier could pull podcast fans away from Spotify, offering ad-free listening where they already watch—on YouTube, and increasingly, on their TVs.
Tech giants are restructuring to pour resources into AI, signaling leaner ad budgets and a growing reliance on automation-driven customer engagement
The $599 iPhone 16e is packed with power, but it could steal sales from the iPhone 16. If the cheaper model does it all, what’s left to justify the premium price?
Spotify’s latest AI push gives independent authors a cost-effective way to create audiobooks, but AI narration’s emotional gap could turn some listeners away.
Its reporters are adopting AI tools to improve efficiency. Despite clear editorial guidelines, the move could fuel media mistrust and alienate readers.
Consumers will pay for accurate AI responses, pressuring companies to provide better answers while navigating an uncertain legal landscape.
On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
"Sam's Club's in-store experience is really smooth, easy, and elegant thanks to technology," our analyst Zak Stambor said on a recent "Behind the Numbers: Reimagining Retail" podcast.
Paywalls, contextual ads, and in-platform transactions could enhance Reddit’s profits without alienating its community-focused user base.
Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.
The platform is tackling hateful content with AI-driven moderation and adding non-user content to attract local advertisers.
On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.
Nearly half of US consumers say AI-generated ads make brands seem fraudulent, yet most will still buy, revealing a gap between skepticism and spending habits.
It plans to unify its models under one offering, with GPT-5 integrating multiple AI capabilities. The move will simplify access but reduce user control.
Amazon opens a “parapharmacy” in Milan: The store is part of a broader push into beauty and personal items and marks its latest attempt to crack the brick-and-mortar code.
With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.
Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.