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Netflix plans push into video podcasts to compete with YouTube

Article by Grace Harmon  |  Apr 22, 2025
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Netflix plans push into video podcasts to compete with YouTube
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Podcasts
Digital Video
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The news: Netflix confirmed a future move into video podcasts as part of its efforts to diversify content and directly compete with YouTube.

  • On Netflix’s Q1 earnings call, co-CEO Ted Sarandos said that “lines are getting blurry” between podcasts and talk shows and that video podcasts are likely to appear in the near future.
  • “We want to work with great creators across all kinds of media that consumers love. … As the popularity of video podcasts grows, I suspect you’ll see some of them find their way to Netflix,” Sarandos said.

The company is reportedly exploring deals with popular video podcasters, per Business Insider.

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