Zocdoc’s new Gemini integration lets users find and schedule care in one place, turning genAI into a patient acquisition channel.
Snap wants pharma’s ad dollars, with a new format that keeps Rx ads cleaner and compliant, though potential FDA disclosure changes could undercut its value.
Cancer patients turn to peers for practical tips and clinicians for treatment decisions, creating an opportunity for pharma brands to partner with creators and advocacy groups to complement clinical guidance.
Facebook tries to close its creator gap: AI Creator Studio tackles weak creator tools as its US influencer spending share keeps slipping.
ChatGPT ads are routinely irrelevant: Over 14% of ads are off-topic, per SE Ranking, reinforcing that chatbot ads are better for testing than major budgets.
The Trade Desk struggles against Amazon competition: Q2 results show advertisers prefer a cheaper exchange over an unbiased one.
70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.
On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply campaigns, and the signals that tell Soles4Souls when a company is genuinely committed versus just checking a box. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Buddy Teaster, President and CEO of Soles4Souls, and Kelly Cobb, VP of Impact at Bombas.
Broader international acceptance makes its app a one-stop shop for checkout.
AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.
Store openings at home and abroad are central to its growth strategy, but long-term success will depend on local relevance.
Clean UX and AI recommendations should take precedence to improve the AI shopping journey.
US credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.
Negative keyword controls can reduce ad waste and improve targeting as retail media buyers demand better measurement.
Retailers and brands need clear savings, bundles, and loyalty offers to win cautious shoppers.
A licensing mandate could force retailers to choose between speed, flexibility, and cost.
Its $250 billion AI infrastructure investment courts Washington, but public backlash over data centers could erode the goodwill.
Creator content rewrites World Cup viewing: Livestreams beat TV for many fans, giving brands new ad paths as media rights steer where audiences watch.
Gemini puts brands on more AI surfaces: Its 1 billion users and Google-Apple reach require content built for AI and tested by interface.
Its automated insights can help marketers act faster, but it also raises the stakes for maintaining an independent view.