Reddit’s Dynamic Product Ads expands to all advertisers: The move highlights Reddit’s shift from a supplemental channel to a primary platform for advertisers.
The auto industry joins shift to performance-driven channels: Marketers are pulling away from traditional media like TV as tariff pressures mount.
On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.
US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March EMARKETER forecast.
YouTube’s hiring of ESPN veteran Justin Connolly triggers a Disney lawsuit: The clash underscores rising tensions over live sports streaming supremacy.
Restaurant visits are declining as consumers worry about their finances: Uncertainty is pushing customers to be more discerning about where they spend their food dollars.
By snapping up staff and software without a full buyout, Google may have found a gray zone. Regulators want to know if it’s a loophole or a land grab.
Half of young UK consumers accept AI in customer service, but 81% of all UK adults want full disclosure—because comfort doesn’t cancel the need for trust.
GPT-4o’s high sycophancy score underscores a deeper issue—when AI flatters instead of critiques, it risks spreading bias and eroding confidence in key decisions.
The summer travel season will look very different this year: More trips are planned, but vacations will be shorter and cheaper.
On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
Retail ecommerce sales worldwide will reach $6.419 trillion in 2025, growing 6.8% YoY—the slowest pace since 2022, per our February 2025 forecast.
Consumers now expect sustained and meaningful social action from brands, instead of isolated gestures. As brands pull back or quiet their DEI initiatives, consumers are paying close attention.
Shifting consumer preference toward fixed installments shows how BNPL can compete with credit cards’ incentives.
AI-forward, frictionless customer experience helps ensure Google Pay’s consistent use.
Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.
US TikTok Shop employees prepare for layoffs: Tariffs and de minimis changes have pushed the platform’s ambitious commerce goal further out of reach.
Amazon shrugs off economic pressure: The retail giant says it hasn’t seen any meaningful average selling price increases, nor have shoppers pulled back spending.
Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.
Competitors are moving in on Apple’s home iPhone turf.