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Consumers search for doctors via AI tools and on social media

Article by Rajiv Leventhal  |  Sep 19, 2025
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Consumers search for doctors via AI tools and on social media
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Digital Health
United States

The trend: Consumers are turning to various digital tools beyond standard online search to research and select doctors, according to a new survey from rater8. Over 1,000 US adults were surveyed in June 2025.

  • Nearly one-third (32%) started using AI tools in the past year to search for healthcare providers.
  • 25% are using voice search to look up doctors.
  • 18% started turning to social media for doctor recommendations.

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