52% of US retailers say shipping costs will sway holiday shoppers' online purchases, more than say product price (42%) or discounts (42%), according to a May survey from Narvar and eTail Insights.
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Become a ClientCommerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Erica Culley, senior director of shopper marketing at Chobani, told us about their focus on incrementality and what it takes to use data in order to deliver media that's genuinely useful.
Chains that pair compelling experiences with strong value are better positioned as diners become more selective.
Amazon, Target, and Toys R Us are using different channels to shape what kids want this holiday season.
The retailer is closing three locations while continuing to expand, refining where smaller stores make economic sense.
Branded Conversations can guide shoppers, though advertiser influence risks eroding trust.
At AWNY, Amex talks about how it won over women music superfans with exclusive artist access.
SoFi is closing the gap with incumbents as connected financial guidance takes priority.
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey AI is impacting the most, and the role of doctors in an AI-driven world. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
AI prescribing models rolling out in Utah may make care more accessible—or show that AI medicine needs firmer limits.