71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.
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Become a ClientSecondhand resistance is collapsing on both ends at once. The share of consumers saying they were not at all likely to buy a secondhand gift fell from 68% in 2022 to 51% in 2026, while the share who are "very likely" to do so more than doubled, from 8% to 17%, according to CivicScience.
This FAQ covers Gen X's spending power, digital behavior, and what authentic marketing to this generation looks like in 2026.
Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.
Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.
A recent Supreme Court ruling could raise broker insurance and vetting costs, making transportation more expensive.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
Premium ice cream products were a bright spot in falling US ice cream sales—wellness-centric consumers are still willing to spend on higher-quality treats.
Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.
Ecommerce drove Q2 growth while pharmacy headwinds and softer store traffic exposed new challenges for its physical business.