This FAQ covers boomer digital habits, where to reach them, and how brands win the segment in 2026.
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Become a ClientOmnicom and NBCU refine CTV at Cannes: Partnership ties Acxiom data to show-level context, but must prove results beyond better targeting.
TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.
Responsive brands turn social into sales: Consumers favor brands that reply on social, making customer service a key driver of purchases and loyalty.
As Gen Z ownership nears millennials’, banks must add crypto services or risk losing younger customers.
Consumer spending holds up even as inflationary pressures continue to build.
LongHorn thrives by pairing value with quality, while mid-tier concepts struggle to stand out.
Shein wins on price and Uniqlo on identity, leaving H&M searching for relevance.
Bain trims expectations as Middle East conflict and softer tourism weigh on demand.
The launch of Visa Destinations beefs up travel rewards that nets younger consumers’ loyalty