Easier access could attract more brands, but better measurement should come before bigger budgets.
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Become a Client72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.
Cyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires that retailers influence shoppers earlier in the research process, tailor messaging to different buying journeys, and make the value of their deals easy to trust.
Quick commerce is expanding in Indonesia as ecommerce platforms, super apps, and convenience store chains expand rapid delivery. Existing stores and logistics networks are making these services easier to scale as consumer adoption grows.
Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.
European retailers lose a prominent route to product discovery, making feeds, marketplaces, and owned channels more important.
New tools reflect rising holiday demand for AI-assisted research, while purchases still flow to retailer sites.
The warehouse club expands its third-party delivery partners and tests tools that make it easier to shop.
The broader shift in eating habits remains, but oral medications appear less disruptive than injections.
Alternative underwriting can unlock more purchases but makes safeguards for overextended users more important.