Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.
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Become a ClientLinkedIn’s video engine: Revenues rose 12% YoY as paid video climbed 30%, with higher CTRs and engagement cementing its B2B ad appeal.
"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
Restaurants and CPG brands lean into high-protein demand as shoppers trim elsewhere.
The group's strong preference for in-store experiences challenges digital-first playbooks.
Fast-growing insurgents are outperforming the rest of the market with higher protein content and better-for-you claims.
Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.
Growing superprime and subprime shares hollow out the middle tier—and payment products are following suit.