Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientA companywide embrace of crypto is increasingly table stakes.
Strong results come amid increasing caution.
New credit scoring models, which lenders are not accustomed to using, may make their credit scoring costs higher in the near term.
On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
68% of US adults consider returns policies when choosing where to shop, according to a December survey from FedEx and Morning Consult.
OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
X formalizes sponsored content disclosure; native paid partnership labels reduce compliance risk as influencer spending accelerates.
Meta’s test underscores a fight to own high-intent discovery and loyalty.
Capital One gains network power but may cost users perks from Mastercard.