Marketers gain a new way to reach high-intent shoppers, provided ad clutter doesn't erode trust.
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Become a ClientIn today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.
Big banks may rethink expansion plans and court both parties as congressional oversight intensifies.
Attain data lets advertisers target shoppers based on purchases at rival retailers, strengthening Amazon’s media pitch.
Some 49% of Gen Zers have found out more than once that they owe more than they expected, according to a September report from Spinwheel.
CVS' breakup tests standalone pharmacy economics while potentially redirecting regulatory scrutiny toward integrated rivals like UnitedHealth.
A 10.7% rise in monthly sessions creates new ad opportunities, with host-read spots particularly promising.
New disclosure rules could build consumer trust while adding time and scrutiny to creative workflows.
The beta format could turn content discovery into measurable conversions across its vast CTV audience.
Some 41.2% of US digital buyers ages 35 to 54 bought apparel online in the past month, 12 percentage points ahead of those ages 18 to 34, according to a September survey from EMARKETER and Bizrate Insights.