In today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (and which ones they’re using the most), and the changes we expect to see as a result of this landmark verdict. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
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Become a ClientRetailers face a critical challenge in the age of AI: Understanding which of three emerging consumer types deserves their attention and investment today versus which remains largely theoretical.
Its new rewards program competes with banks for credit card users
Trust in AI has room to grow as banks look to it to offer financial information and advice.
Banks should still look ahead to its commercial implications.
63% of US adults say having ads in AI search results would make them trust those results less, according to a January survey from Ipsos.
On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.
Oil above $100 trims 2026 spending growth to 7.2%, wiping $28 billion as brands rein in budgets.
New YouTube Stations blend influencer pull with always-on streams, adding premium CTV inventory for brands.
Scheduled Trial Reels let creators time experiments globally, improving influencer campaign performance on Instagram.