Travel brands' YouTube Shorts held viewers for 76.3% of the video on average in Q2 2026, up from just 17.0% a year earlier, according to a recent report from Dash Social.
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Become a ClientMarketers and retailers face an ongoing challenge: showing stretched shoppers that they understand customer budgets without making their brands feel like a bargain bin.
Its wide range of price points and occasions lets shoppers trade down or up without leaving the portfolio.
In Q4 2026, we analyzed 3,210 ChatGPT and 3,210 Google Gemini recommendations across eight media and entertainment categories to compile the AI Visibility Index.
As the 2026 World Series wraps up, Major League Baseball (MLB) has a gameplan to engage family audiences and future fans in the offseason. A new partnership with the ad-supported video-on-demand (AVOD) platform HappyKids, which began in August, aims to expand MLB’s reach, providing kids and families with year-long baseball viewing. Under the partnership, MLB Clubhouse, MLB’s roster of youth-focused programming, runs on HappyKids, making it the first major sports league collaboration for the AVOD outlet.
New long-form and episodic formats give brands more room for storytelling and open new sponsorship opportunities.
Lower engagement and a $300M ad revenue shortfall give marketers reason to hold budgets steady.
Adam Weiss, President of North America at Awin, joins EMARKETER’s Minda Smiley to discuss why brands should think beyond traditional affiliate marketing.
In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C can learn from how B2B brings people together, and what the future of brand attention looks like. Join host Marcus Johnson, Senior Director of Podcasts, in conversation with Lindsay Sutton, Senior Vice President and Head of Marketing at Atmosphere TV, and Melissa Levy, President of Sparks. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
AI tools are changing how customers discover small and medium-sized businesses (SMBs), and most SMBs know they need to respond. Over a third of SMB marketers report meaningful new traffic from AI tools in the past year, and three-quarters now consider appearing in AI-generated search results a top priority, according to a recent survey by EMARKETER and Semify. "The bigger risk for SMBs is waiting for a single AI visibility metric before getting started," said EMARKETER analyst Kelsey Voss. "There is no accepted standard yet, but the search and business outcomes they already track can show whether incremental changes improve leads, calls, and bookings."