Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
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Become a ClientAudio is leading the story as Spotify allows for users to disable video, but carousel ads and Sponsored Playlists keep visuals in play.
Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
Acquisitions aim to create a one-stop services hub despite a sluggish housing market.
Backlash over Medvi’s telehealth business after a NYT report signals increasing scrutiny of online health ads.
Cost cuts could hit marketing as streaming economics lag and ad dollars favor rivals.
OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.
CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.