Trending

ChatGPT nearly doubled its audience in 12 months April 14

ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

Finance and health apps top day-30 retention, suggesting habit-driven experiences drive growth, per our Industry KPI data.

Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.

An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.

Adding major brands strengthens its bid to shape car search before buyers reach dealerships.

The traditional definition of a department store centered on multi-category offerings (apparel, beauty, and home), multi-brand assortments with strong private labels, and massive physical footprints anchoring shopping malls. But that definition is evolving.

Back-to-school spending will reach $85.42 billion in 2026, as families prioritize education despite a growing focus on value. Shoppers are increasingly turning to digital channels and promotional events to lock in lower prices before the start of the school year.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.