AI is speeding up B2B buying without making decisions easier. Buyers move through early research faster and with less vendor contact. Marketers need clear, specific, consistent information across touchpoints—or risk losing ground in evaluation.
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Become a ClientWhile digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one.
New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.
A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.
As consumer spending flattens, issuers and networks are competing for SMB and corporate spending for growth.
Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.
The platform’s ability to turn inspiration into sales is driving outsize growth and pushing rivals to invest in social commerce.
As retail media networks use different attribution models, it’s becoming harder for advertisers to compare performance across platforms. Incrementality offers a clearer view of which investments are truly driving growth.