Walmart's leadership change is unlikely to change the retailer’s strategy in 2026 as it makes gains in technology, ecommerce, and advertising.
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Become a ClientIn today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior Analysts Grace Broadbent and Myra Thomas.
Women use more healthcare, spend more on prescriptions, and are spurring telehealth companies to deliver tailored virtual services.
Healthcare leaders are betting on digital and virtual technologies powered by AI to improve patient engagement, satisfaction, and health outcomes.
In a year marked by platform volatility, AI acceleration, tariff shocks, and shifting consumer behavior, marketers searched for clarity across EMARKETER’s most-read topics. The top 10 themes reflect where advertiser attention truly moved in 2025. These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.
Apparel sellers are scaling private labels to attract price-savvy shoppers and stay nimble on trends.
Big websites like Hotels.com, Tripadvisor, and Expedia appeared most often in Q2 2025 travel searches, showing the influence of scale.
From tariffs to AI layoffs, retailers and consumers are flying blind and forced to adapt on the fly.
Advertisers must understand what makes influencer marketing effective and prioritize vetting to combat distrust.
Consumers increase support for brands who stand by LGBTQ+ initiatives, and advertisers who back away face challenges in reaching the next wave of consumers.