Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
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Become a ClientOffsite media retail represents a growing opportunity for advertisers and retail media networks (RMNs), as outlined in a session during EMARKETER's Commerce Media Trends Summit last week.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
Brands treat codes as add-ons, not revenue assets, despite demand for info and consent-based data.
Platform AI improves ad buying, but brands pay more for the same clicks as auction competition heats up.
68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.
Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. "The system we built was designed around ecommerce native signals, ecommerce native formats, and ecommerce native measurement."
Overall apparel spending is expected to grow, but plus-size chains feel near-term pain.