In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMore than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.
David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.
The two generations are redefining financial responsibility, and banks must keep up.
Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
Publicis builds a social command center: Its Fabric Social acquisition folds PR, influencer, and creative into one engine built for platform speed.
Shoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?