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Customer reviews are Gen Z's most trusted brand signal May 6

72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.

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On today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi.

After costly missteps, a leaner $30,000 truck reframes EVs around value, not virtue.

Same-day dairy and produce test whether consumer basket gains carry over to B2B spending.

Flat budgets and rising content demands leave B2B teams churning out video while marketing—and ROI—risk lagging behind.

45% of US adults cite concerns about how their data is collected or used as their top worry about AI shopping, according to a January survey from Omnisend.

The big role that youth sports plays in the lives of many US families gives retailers a unique chance to connect with shoppers.

Mobile payments have moved from convenience to default at checkout. Deepening usage and rising spend are raising expectations for seamless experiences. And slowing P2P growth shifts the focus from adding users to driving more value from them.

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Tight 4.9% availability and suburban demand lift prices as stores anchor 82.6% of sales.