SiriusXM and iHeartMedia eye scale: Merger talks aim to pool reach and ad heft as radio revenues stall and digital adoption rises.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientSecurity and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.
"Returns may feel like a cost center for retailers, but if you don't have the right levers in place and you don't treat it like an opportunity to court a customer, you might never get them back," said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.”
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be okay after its co-founder Reed Hastings leaves the company? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, and watch on YouTube, Apple, and Spotify.
Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.
LinkedIn becomes a go-to AI source: ChatGPT and Perplexity cite LinkedIn in 11% of answers, turning posts into decision fuel beyond the feed.
While big banks’ hybrid approach gives them an advantage, smaller, newer competitors can still gain ground.
Utah doctors are challenging the state’s AI plan for prescription refills, potentially deterring similar pilots and forcing AI companies to prove patient safety and gain physician support before launching experiments.
This spring, Pacers Sports & Entertainment launched Fieldhouse Media Network: It's the first media network of its kind to be managed by a professional sports team with the goal of connecting advertisers with its fanbase. Fieldhouse Media Network partnered with Deloitte and Yieldmo to make it possible for brands to reach Pacers and Fever fans beyond when they visit Indiana’s Gainbridge Fieldhouse to see a game.
This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.