In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can seasonal moments help brands identify where new growth opportunities may be emerging? And what audience, motivation, or shopping insights can you carry forward into future campaigns and longer-term strategy? Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Arielle Feger and James Gourde, Senior Director of the Partner Solutions Group at Roundel. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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Become a ClientGroupwide units captured 26% of reviewed spend, promising tighter integration but fewer specialized partners.
Inflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.
TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform.
Amazon wants AI to track merchants’ businesses and automate routine work.
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty strategy. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, and Principal Analysts Sky Canaves and Carina Lamb.
51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.
Product updates can meet new needs, but brands still need clear marketing and compelling prices to convert shoppers.
Its Next strategy prioritizes food quality, customer service, and personalization to give diners more reasons to return.
Sustainability helps, but it works best when paired with value, style, and quality.