72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.
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Become a ClientOn today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi.
Consumers are approaching holiday shopping with a sharper focus on value, taking more time to compare options and make deliberate choices, often with the help of AI tools. For brands, this shift changes what will drive results at the tail end of the year.
Partnership could make streaming ads easier to buy and measure as marketers seek more accountability.
After costly missteps, a leaner $30,000 truck reframes EVs around value, not virtue.
Same-day dairy and produce test whether consumer basket gains carry over to B2B spending.
Flat budgets and rising content demands leave B2B teams churning out video while marketing—and ROI—risk lagging behind.
45% of US adults cite concerns about how their data is collected or used as their top worry about AI shopping, according to a January survey from Omnisend.
The big role that youth sports plays in the lives of many US families gives retailers a unique chance to connect with shoppers.