Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientThree in 4 US consumers spend money on music in a typical month, and about 20% of those consumers spend across more than five music-related activities, according to Luminate data shared during an Advertising Week New York (AWNY) panel this month.
By helping customers play, discover, and connect, the retailer is looking for differentiation beyond price and selection.
A 23% ROAS advantage makes fresh ads a valuable tool for attracting deal-hungry shoppers.
Livestreams and repeat buyers reward brands that align media, merchandising, and inventory planning.
Bundling Walmart+ and Sam’s Club Plus could revive subscriber gains and encourage members to spend more.
Creator incentives and better tracking could help close a purchasing gap and retain talent.
Its tools can attract entrepreneurs early, but converting them to full-service customers is the next test.
Health problems are a serious matter, but for people living with such conditions, humor can make difficult conversations easier to endure. For advertisers, finding that humor without trivializing someone's experience is a much harder assignment. At a panel during Advertising Week New York, executives and comedians discussed how brands can use humor when the subject is sensitive and the consequences of getting it wrong are significant.
Cosmetic, muscular, and emotional changes experienced by GLP-1 users often emerge within three months, making early telehealth and HCP guidance essential.