Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientImport-heavy brands gain breathing room, though uncertainty limits lasting upside.
Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
One-quarter of homepage content on average may be unreadable to AI crawlers, risking discovery gaps.
While other generations have reduced their housing mobility, banks should note this generation’s flexibility.
Accessing a HELOC is just a step toward the next frontier.
Accelerated dealmaking hits $66 billion as big pharma players look to mitigate steep patent cliff losses and diversify pipelines.
Consumers value both AI and humans for health tasks but defer to humans for high-stakes guidance, meaning AI companies should position their tools as assistive rather than replacements for doctors.