Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.
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Become a ClientOn today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
But unsuccessful efforts to apply the same playbook to Kate Spade challenge the company's long-term prospects.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Giant Food is joining rivals in making savings more visible as shoppers stay highly price-sensitive.
Long research cycles and sales planning make pre-event marketing as important as the conversion moment itself.