92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
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Become a ClientShopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a gift, compare options and buy it without leaving the chat.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Adding protein and fiber to familiar brands could win over health-conscious shoppers trading down.
Each airline’s stance reflects its financial position and customer loyalty.
Vicks increased its October budget 69% while rivals pulled back, risking visibility as seasonal demand picks up.
More US mobile shopping app users scan an on-screen QR code (14%) than open a marketplace app like Amazon (12%) after seeing a product on TV or streaming, according to a September report from RZR.
More consumers tie health to identity, fueling a $700 billion US wellness market. Brands need to back claims with measurable benefits to capture that spending.
A return to standard review timelines could help pharma marketers plan commercial strategies with greater predictability.
TikTok is simplifying production, while brands like Levi’s and Etsy show the value of craftsmanship.