On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.
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Become a ClientNearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.
Marketers need stronger thumbnails and branding as passive exposure declines.
64% finance elsewhere, making budget tools and dealer inventory key to reaching shoppers before rivals do.
Pharma marketers need relevant, digital-friendly messaging that respects HCPs’ heavy workloads.
SMBs automating invoices through agentic AI saves valuable time; payment providers need to convince them to trust the tools.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
The campaign aims to turn price-sensitive trial into more frequent basket-building.
If the retailer’s new handbags catch on, they could bring press, social buzz, and more shoppers back to the brand.