Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to deliver personalized offers at checkout. The partnership has evolved from a single-product integration into a model for scaling partnerships across multiple business units while maintaining customer experience quality.
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Become a ClientThe limited shelf life of Halloween raises the stakes. Seasonal campaigns don’t have months to turn awareness into consideration and eventual purchase. The path from creator content to checkout needs to be easy to follow, for consumers and marketers alike.
56 million US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.
Lower items per order and weaker delivery sales show diners are becoming more selective.
Its airport lounges could build brand recall, though limited physical exposure may blunt its impact.
Trusted short-form content appeals to Gen Z, giving platforms a way to engage viewers between releases.S
As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation. For years, CTV advertising has operated on a foundational assumption: demographic cohorts such as age, gender, and income are the best proxy for consumer intent. That assumption still shapes buying today: nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, per a July 2025 Gracenote survey.
Retailers are solidifying their market lead as digital ad spending approaches $150 billion. US retail advertisers have increased total spending, largely due to a concentration on digital.
Automakers' TV ad reach among 25- to 34-year-olds grew 12.38% YoY in June, the fastest of any age group, according to a June survey from Samba TV.
EMARKETER's Unofficial Monthly Retailer Awards recognize brands that stood out in September across three categories: most impactful campaign, best in-real-life initiative, and greatest under-the-radar move.