Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are going to use creators to figure out generative engine optimization (GEO). Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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Become a ClientNearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.
Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.
Insights from Wells Fargo indicate what consumers are most worried about—and how FIs can help.
"Retailers are reinventing the ways that they connect with their customers in real life," said our analyst Blake Droesch during a recent “Behind the Numbers” episode. "The D2C revolution that we saw play out online has now really reached its limitations, giving way to a disconnection between brands and their customers."
It’s not just for fintechs and credit bureaus.
Overdraft fees are up in aggregate, but market forces have pushed down individual fees.
The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.
CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.