Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
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Become a ClientShoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
WPP Commerce kicks off reset: The holdco unites retail media muscle to steady losses, but rivals are already entrenched.
Share shifts to Aldi, Trader Joe’s, and online as shoppers chase price and curation.
As shrink returns to pre-pandemic levels at major retailers, margins get a lift in a still-tough climate.
Its new personal shopping service is intended to counter AI shopping with creator-led advice.
1-hour option fuels ecommerce ambitions as shoppers pay for speed.
RFK Jr. backs voluntary limits for food marketing, aligning unhealthy food with pharma in Washington’s broader crackdown on health-linked marketing.