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Households are giving Netflix more time than any other streamer  September 8

US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.

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In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.

Trusted healthcare providers give marketers a credible route to reach anxious patients and encourage action.

Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.

Frequent users make more impulse purchases, plan less, and expect retailers to deliver on demand.

AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.

Five Below’s social-led flywheel turns trends into sales and keeps value shopping fun.

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We look at what payment providers need to do to win agentic commerce share.