The beta format could turn content discovery into measurable conversions across its vast CTV audience.
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Become a ClientSome 41.2% of US digital buyers ages 35 to 54 bought apparel online in the past month, 12 percentage points ahead of those ages 18 to 34, according to a September survey from EMARKETER and Bizrate Insights.
Growing AI adoption doesn’t automatically bring growing trust. AI is becoming a bigger part of how consumers search, shop, connect, and make decisions. As its role across the customer journey expands, retailers and marketers need to know where consumers are comfortable relying on it, where skepticism remains, and how their own use of AI can strengthen or undermine the trust they’ve already earned. In a new EMARKETER guide titled "AI, authenticity, and the changing dynamics of consumer trust," our analysts and industry leaders give their perspectives on how AI is changing consumer trust, what puts that trust at risk, and what marketers can do to earn and maintain it.
Pinterest is making a decisive move from a walled garden to an open marketplace. With the launch of Programmatic Deals, facilitated primarily through Magnite, Pinterest is opening its premium display and video inventory to major demand-side platforms (DSPs) including Amazon Ads DVA+, Google Display & Video 360, and Yahoo DSP.
Whoop’s partnership with Ulta opens a new sales channel as consumers combine health, wellness, and beauty spending.
Linear is key to reaching broad audiences, while CTV adds more precise targeting.
Thousands of layoffs could alter content investment, audience engagement, and advertising value.
Forcing districts to choose between AI and Search may send a generation of students to rival platforms.
57% of young adults find new shows and movies through social clips, making creator campaigns vital.
Creator deals may fill its long-form library, though proving TV-scale ad value remains a hurdle.