On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.
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Become a ClientNielsen's math gets challenged: TVB questions Nielsen’s ad-supported TV figures, saying flawed inputs overstate streaming and undercount linear viewing.
Social media shapes brand perception: Consumers expect brands to address controversies first on social platforms, where response speed matters.
Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
The 2026 FIFA World Cup is breaking records as the largest tournament in history with 48 teams, but economic pressures and shifting demographics are reshaping expectations for what was projected to be a $30 billion windfall for host nations. "Over the last 12 months, we've seen a flurry of activity from outside the retail sector," said our analyst Sarah Marzano on a recent episode of "In the Game." While early forecasts painted a rosy picture, with FIFA projecting over $30 billion in economic impact and the US Travel Association expecting visitors to spend $5,000 per trip, the reality has proven more complex as tariffs, inflation, and geopolitical tensions dampen international travel.
Influencers and fashion replace traditional sports sponsorships.
Host cities saw late-night traffic and revenue climb sharply.
Insights on consumer media habits, pharma ad spending, and AI's growing role in consumer health defined our top stories in H1 2026.
Jamie Dimon says Revolut's model inspired Chase UK to build an everyday banking hub, not just win deposits.
The same dynamic gives marketers a way to counter misinformation on social media.