Travel brands' YouTube Shorts held viewers for 76.3% of the video on average in Q2 2026, up from just 17.0% a year earlier, according to a recent report from Dash Social.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMarketers and retailers face an ongoing challenge: showing stretched shoppers that they understand customer budgets without making their brands feel like a bargain bin.
Its wide range of price points and occasions lets shoppers trade down or up without leaving the portfolio.
Despite strong earnings, weaker revenue per product shows why banks must turn cross-selling into engagement.
In Q4 2026, we analyzed 3,210 ChatGPT and 3,210 Google Gemini recommendations across eight media and entertainment categories to compile the AI Visibility Index.
The hire could boost its content lineup, though YouTube remains the safer choice for podcast advertisers.
As the 2026 World Series wraps up, Major League Baseball (MLB) has a gameplan to engage family audiences and future fans in the offseason. A new partnership with the ad-supported video-on-demand (AVOD) platform HappyKids, which began in August, aims to expand MLB’s reach, providing kids and families with year-long baseball viewing. Under the partnership, MLB Clubhouse, MLB’s roster of youth-focused programming, runs on HappyKids, making it the first major sports league collaboration for the AVOD outlet.
New long-form and episodic formats give brands more room for storytelling and open new sponsorship opportunities.
Lower engagement and a $300M ad revenue shortfall give marketers reason to hold budgets steady.
Adam Weiss, President of North America at Awin, joins EMARKETER’s Minda Smiley to discuss why brands should think beyond traditional affiliate marketing.