Half of US adults (50%) respond to a bad delivery by buying the same brand somewhere else, according to a July report from Radial.
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Become a ClientOn today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Carina Lamb; and Principal Analyst Sarah Marzano.
Brand demands test creator authenticity: Greater creative freedom and natural influencer fit can protect audience trust and partnership value.
Lenovo's run as FIFA's official technology partner was more than a branding play, it was also a live demo of AI infrastructure and scale that the company can now bring straight into enterprise sales conversations, according to North America President Ryan McCurdy. FIFA named Lenovo as its exclusive tech partner for FIFA World Cup 2026 and the FIFA Women’s World Cup 2027 in Brazil. For the 2026 World Cup, Lenovo deployed and managed more than 25,000 devices and AI-powered infrastructure across three host countries, 16 cities, and 104 matches with 99.99% uptime across all instances, according to the company. That gave McCurdy's team a real-world case study of enterprise-grade AI at scale to point to in sales conversations.
Mike and Ike will also be a presenting sponsor for a major Dignitas Fortnite tournament, “Flavor Brawl,” held in October. This tournament will be hosted by esports streamer AussieAntics on his Twitch channel. The broadcast will include custom Mike and Ike brand integration, according to the company.
Retail media, loyalty, and sports marketing are helping counter the retailer’s Foot Locker drag.
Consumers may belong to more loyalty programs than ever, but membership doesn’t guarantee engagement. HUGO BOSS is rethinking the traditional rewards model by building loyalty around experiences, access, and a stronger sense of connection.
Ecommerce plays a bigger role in purchasing health products than in discovery of them, giving brands an opportunity to convert in-store trial into online demand.
Lack of measurement standards and tool consolidation could hinder growth.
Stronger creator influence helps drive affiliate sales, pushing marketers to rethink how they measure performance.