US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.
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Become a ClientOn today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.
This move aligns with the bank’s wider strategy to gain ground in the sports ecosystem.
The bank’s refresh aims to position it less as a regional bank and more as a megabank competitor.
Upgrades to digital services for SMBs are sorely overdue.
The FDA is testing real-time data feeds in studies that could speed drug approval times but also changes how drug companies submit data for review.
Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.
WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.
Import-heavy brands gain breathing room, though uncertainty limits lasting upside.