Some 80% of US adults are concerned about AI and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata.
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Become a ClientIn today’s podcast episode, we discuss how significant Google’s new “Intelligent Search Box” is, whether Google has already dethroned OpenAI as the leader in consumer AI, and the key takeaways from the Musk–Altman trial. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
YouTube’s long-form game: As videos more than 20 minutes long increase, algorithms and additional ad slots boost long-form appeal.
Marketers have more reason to consider FAST: Bigger audiences, improving content, and lower CPMs make FAST a reach extender.
Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.
YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.
Style misfires—not weakening demand—hurt sales, forcing both to focus on execution.
The retailer now offers delivery in 30 minutes or less in select US markets.
Record fuel volumes pull shoppers in, lifting traffic and sales.
As pressure to prove incrementality grows, marketers are rethinking where performance actually happens. The Transaction Moment is gaining attention as a measurable, high-intent opportunity.