Brands treat codes as add-ons, not revenue assets, despite demand for info and consent-based data.
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Become a Client68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.
Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. "The system we built was designed around ecommerce native signals, ecommerce native formats, and ecommerce native measurement."
Overall apparel spending is expected to grow, but plus-size chains feel near-term pain.
Experience-led stores help retail keep pace with ecommerce through 2029.
Its $1.1 billion acquisition targets protein-hungry, wellness-driven shoppers.
Banks have a roadmap for pre- to post-college life-stage banking products and services.
Full-service banking has become table stakes for financial institutions to offer advisory services.