Travelers handed much of their trip planning to AI chatbots this year, but the brands they book are often nowhere in the answers. Four in five of America's top 84 travel brands never appear in AI travel conversations, according to new research.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientShoppers have no shortage of loyalty cards, points, perks, and promises. What they lack is attachment to the brands doling them out.
Faulty information can turn time-saving automation into costly rework, making verification essential.
In today’s podcast episode, we explore three of the biggest questions surrounding Meta: What would it take for Meta’s Muse app to take flight? Meta's growing debt situation, and Instagram's latest creator revenue sharing plan. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Principal Analyst Max Willens for the discussion.
YouTube and TikTok own 96% of nongaming views, making creator partnerships key to reaching engaged audiences.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Shopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a gift, compare options and buy it without leaving the chat.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Adding protein and fiber to familiar brands could win over health-conscious shoppers trading down.
Each airline’s stance reflects its financial position and customer loyalty.