In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
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Become a ClientBehr Paint enlisted influencers to help consumers feeling stuck in their DIY projects. Through April 2, consumers can call 1-877-ASK-BEHR to leave a voicemail for DIY creators Tyler Cameron and Shayna Alnwick.
Algorithms summarize the news, nudging marketers beyond legacy outlet mentions.
This approach to mortgage-adjacent lending could introduce new risks.
Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.
Though both commerce media spend and measurement capabilities are growing rapidly, the gap between investment and the ability to accurately measure performance continues to widen.
The Dutch retailer plans to open 100 stores, betting on trade-down trends despite fierce dollar-store dominance.
For brands, that means stronger customer experience and leaner operations could distinguish winners from laggards.
Personalized homepages and smarter recommendations aim to lift engagement and sales.