Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.
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Become a ClientDespite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
But unsuccessful efforts to apply the same playbook to Kate Spade challenge the company's long-term prospects.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Giant Food is joining rivals in making savings more visible as shoppers stay highly price-sensitive.
Long research cycles and sales planning make pre-event marketing as important as the conversion moment itself.
The platform is turning social discovery into repeat ecommerce buying across generations.
Housing data helps brands reach high-intent consumers early in project planning and discovery.