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King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers March 27

In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.

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AI is speeding up B2B buying without making decisions easier. Buyers move through early research faster and with less vendor contact. Marketers need clear, specific, consistent information across touchpoints—or risk losing ground in evaluation.