Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.
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Become a ClientIran war rattles ad market: A prolonged conflict could erase $50 billion in global 2026 revenues and upend 2030 forecasts.
Auto lending holds up despite cost pressure on consumers.
Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. "Most retail media networks essentially were launched as startups within large legacy organizations, and they are tasked to grow and scale quickly in an industry that the rest of the retailer is not familiar with, which is media," said Molly Hjelm, head of retail media for Ace Hardware's RedVest Media network, during IAB’s Connected Commerce event last week.
The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping
Backroom inventory test could accelerate higher-margin ecommerce mix shift.
The fourth annual Summer Beauty Sale is set to strengthen its category influence.
Jersey Mike’s and others test investor appetite despite softer discretionary demand.
As the cost of living goes up, legacy players can’t rely on brand loyalty alone—competitive perks win.
Brands can access the retailer’s influencer program and expert video reviews to build credibility and drive sales.