Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
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Become a ClientAI brands’ new playbook: Bypassing marketing channels and seeking premium sports partnerships help secure the C-suite’s attention and fan loyalty.
Efficient and enjoyable digital experiences are the top loyalty program priority across every generation, cited by 77% of millennials, 75% of Gen Z, 66% of Gen X, and even 45% of baby boomers, according to a January report from Deloitte.
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Starbucks went live with its overhauled loyalty program last week, shifting from a single-tier model to a multi-tiered structure that fundamentally changes how members earn and redeem rewards.
Marketers must plan media around the full travel journey and tailor their messaging based on where a traveler is at that moment. However, most travel media strategies remain overly concentrated on the early stages of travel.
Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.
The retailer’s Big Spring Sale aims to drive seasonal demand across home, wellness, and travel categories.
The retailer is betting that a first-party model will help it avoid Temu’s mistakes—and make inroads against Amazon.