TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.
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Become a ClientAfter a 20% jump in streaming subscription prices, when will consumers cut back?
Retail media is entering an execution era; advertisers are now judging networks on speed, flexibility, and clarity, not just closed-loop performance or topline growth.
China’s Q4 spending reinforced platform consolidation, as advertisers concentrated budgets on large platforms with data, scale, and commerce integration.
Brands try to bolster value and innovate to win cost-conscious customers.
On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Principal Analysts Sky Canaves and Sarah Marzano.
Retailers face an uphill battle when it comes to loyalty and enticing repeat customers in 2026. Customers challenged by high prices are searching for the best deals wherever they can find them. And compared with practical considerations like convenience and customer satisfaction, brand love isn’t as effective in influencing customers as some marketers think.
This FAQ discusses how the holiday marketing season is evolving into a longer, leaner, and more competitive period, driven by economic headwinds, earlier shopping behavior, and the growing importance of retail media. It outlines why marketers must plan earlier, prioritize measurable and omnichannel strategies, and avoid overconcentrating spend around the Cyber Five to capture demand across an extended season.
Cardholder metrics improve as the issuer takes on Apple’s outsize subprime borrowers.