Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.
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Become a ClientOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are going to use creators to figure out generative engine optimization (GEO). Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.
Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.
Insights from Wells Fargo indicate what consumers are most worried about—and how FIs can help.
"Retailers are reinventing the ways that they connect with their customers in real life," said our analyst Blake Droesch during a recent “Behind the Numbers” episode. "The D2C revolution that we saw play out online has now really reached its limitations, giving way to a disconnection between brands and their customers."
It’s not just for fintechs and credit bureaus.
Overdraft fees are up in aggregate, but market forces have pushed down individual fees.
As budgets consolidate and scrutiny intensifies, retail media networks are being asked to prove their value in the same way that the rest of digital media does. That shift was on full display at CES, where platform updates from Albertsons, DoorDash, Instacart, and Walmart Connect signaled a deeper evolution underway. Rather than chasing more inventory or novel formats, retail media players are investing in the foundational capabilities that underpin long-term credibility: measurement, data access, and intelligence.
Google’s latest AI tools let users buy via chat as the company tries to turn its search dominance into agentic commerce gains.