Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
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Become a ClientShoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.
YouTube leans on SiriusXM’s ad infrastructure: The radio company is now the exclusive ad partner for YouTube audio, including video podcasts.
IAB forms programmatic council: Industry heavyweights draft rules as programmatic’s $200 billion market outpaces oversight and walled gardens hold sway.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.