Versant rides digital lift: Platforms and licensing jump, cushioning linear declines as pay TV loses scale.
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Become a ClientYouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.
Policy whiplash and a 27% sales drop force a pivot back to hybrids.
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Gas-fueled gains masked underlying demand as inflation erodes spending power.
Strong merchandising drove sales gains across each of its categories.
Reddit proves its CPG pull: Reddit shoppers drive 1.5 times ROAS and up to 17% higher LTV as trust-rich threads steer buying decisions.
Trench coats and tiered pricing revive Gen Z appeal without diluting cachet.
Foldables fail to wow buyers: New Razr and rumored Apple models top $1,900, yet just 13% of owners would upgrade for novelty over price or battery life.