Discord pulled in 64 million unique US visitors in April 2026, a scale that puts the gamer-first platform in the conversation for mainstream brand reach, according to a June report from Comscore Media Metrix Multi-Platform.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientFor brands selling products with long purchase cycles, like mattresses, cars, or appliances, the marketing challenge isn't just winning the sale. It's staying in consumers' minds for years before they're ready to buy.
In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Apple is positioning its redesigned Siri to compete directly with ChatGPT and other AI assistants with what competitors can't match: billions of active devices already in users' hands and deep integration with personal data stored on those devices. "It's less of a takeover, but more like a fork in the road," said our analyst Gadjo Sevilla, on a recent episode of "Behind the Numbers." "Apple is not competing in that space. It's not a general free-for-all model. What it is doing, however, is infusing its own brand of safe, and as we're seeing, highly personalized AI features designed around its users."
This sponsored video from Uber Advertising dives into key lessons for from this year’s Cannes Lions.
Identity resolution is becoming standard practice for marketers. More than 90% of survey respondents use identifiers, and more than half (54.5%) say they sometimes, often, or almost always work with multiple third-party identifiers, according to a March 2026 survey of 112 US-based agency and marketing professionals by EMARKETER and Acxiom. Eight in 10 respondents say identity resolution has improved marketing ROI. Personalization tops the list of benefits, with 40.2% reporting measurable gains, followed by attribution and measurement (32.1%) and media efficiency (28.6%). This helps explain why 60.7% of marketers expect to increase investment in identity resolution over the next two years.
Netflix seeks new viewing habits: Live channels and bundles aim to lift viewing time as originals lose staying power and engagement cools.
Reddit gains ad dollars: Agencies are gradually shifting more social budgets to Reddit as its high-intent audiences and AI tools attract marketers.
At $184, the mattress industry's cost per action towers roughly 9x above the next-priciest category, home & garden at $20, according to a March report from impact.com.