YouTube changes how it counts views: Videos now register a view immediately, weakening headline view counts as a measure of engagement.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientIn July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial.
News habits divide sharply by age: Younger audiences favor social discovery while older adults stick with TV, keeping channel strategy age-dependent.
High satisfaction rates hide weak perceived value, risking retention.
Faster fulfillment is helping the retailer win more business from pros and DIY shoppers despite a sluggish housing market.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Prioritizing dietary preferences over flashy launches could strengthen loyalty, though slower innovation carries risks.
As the industry matures, BNPL providers need to turn one-off users into repeat customers.