Connected TV (CTV) is no longer just a brand awareness play. Advertisers increasingly expect it to deliver measurable sales, customer acquisition, and other business outcomes, especially during the critical holiday shopping season. "TV can be about brand awareness, but it's increasingly about driving a sale or some sort of other outcome," said our analyst Ross Benes, during a recent EMARKETER event.
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Become a Client72% of Gen Z consumers in North America have taken action against a brand because of its AI-made marketing, according to a July survey from Rival Technologies.
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker.
Travel advertisers paid $36.00 per thousand Meta ad impressions in Q2 2026, 10 times the $3.60 that financial services brands paid, according to a recent report from MindgruveMacarta.
With just 5.1% market share, its products may serve advertisers best as a complement to Google.
A lower cash-out minimum could retain smaller creators and help brands build steadier partnerships.
Incomplete and inconsistent data makes industrywide standards essential for relevant targeting.
HYSA redemptions can help Amex capture more of Gen Zers’ financial lives.
A creator with millions of followers can put a product in front of an enormous audience. Convincing that audience to buy it is harder. Yet brands often approach influencer partnerships with reach and engagement at the top of their wish lists, without first establishing what they want the influencer to accomplish.
The deal gives DoorDash immediate grocery scale, retailer relationships, and a larger commerce media business.