Travelers handed much of their trip planning to AI chatbots this year, but the brands they book are often nowhere in the answers. Four in five of America's top 84 travel brands never appear in AI travel conversations, according to new research.
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Become a ClientShoppers have no shortage of loyalty cards, points, perks, and promises. What they lack is attachment to the brands doling them out.
fairlife leads protein-heavy brand rankings, while fiber brands and seasonal favorites show how variety and taste give GLP-1 users more reasons to buy.
Retention improved across industries, rewarding brands that tell stories rather than lead with sales pitches.
From fast delivery to free returns, first movers set costly new baselines for everyone.
Letting fans select their favorite leagues could give advertisers more precise targeting and sponsorship opportunities.
Faulty information can turn time-saving automation into costly rework, making verification essential.
In today’s podcast episode, we explore three of the biggest questions surrounding Meta: What would it take for Meta’s Muse app to take flight? Meta's growing debt situation, and Instagram's latest creator revenue sharing plan. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Principal Analyst Max Willens for the discussion.
YouTube and TikTok own 96% of nongaming views, making creator partnerships key to reaching engaged audiences.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.