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AI assistants have become the front door to the purchase August 20

71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.

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​​Secondhand resistance is collapsing on both ends at once. The share of consumers saying they were not at all likely to buy a secondhand gift fell from 68% in 2022 to 51% in 2026, while the share who are "very likely" to do so more than doubled, from 8% to 17%, according to CivicScience.

This FAQ covers Gen X's spending power, digital behavior, and what authentic marketing to this generation looks like in 2026.

Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.

Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.

Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.

User-built AI features could translate financial habits into unique app experiences—and make rivals rethink personalization.

Drug pricing and TrumpRx questions eat into valuable doctor time. Drugmakers need to guide consumers to the right Rx resources.

YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.

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Disconnected systems drain productivity, with SMBs especially exposed to inefficient workflows.