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Become a ClientIn today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.
Santander’s Bank of Antandec UK advertising campaign featuring the iconic British TV broadcasting duo Ant and Dec has concluded after six years, per Little Black Book. The series of 15 ads followed the Bank of Antandec as it humorously and unsuccessfully tried to compete with Santander’s products. By investing in a long-running, character-driven narrative, Santander put on a show and achieved a level of engagement and memorability that a simple product-focused ad could never achieve. It also showed consistency by building and maintaining its brand voice over the span of the campaign.
PayPal debuted PayPal links, a new peer-to-peer (P2P) payment request method available for US consumers. When PayPal bought Venmo, it prioritized growing that brand’s P2P clout in the US rather than absorbing it into the PayPal brand. Making a new, more convenient P2P payment method available only on PayPal and not Venmo could be a sign the company is trying to reestablish PayPal’s perception as a financial “everything” app rather than just its strong association as an ecommerce payment method.
The Trump administration announced on September 15 that a TikTok sale deal has finally been reached with China after months of uncertainty, allowing TikTok to remain operational in the US. That means TikTok’s future in the US isn’t as uncertain as it recently was. FIs that set aside plans to build up their TikTok following or reach target customers via campaigns or finfluencer relationships should now move full steam ahead on TikTok. This is the moment to restart those efforts with a renewed focus on authenticity and education. FIs should create specific content that speaks to Gen Z’s financial realities.
The Federal Deposit Insurance Corporation (FDIC) has proposed new rules updating the requirements for displaying the official FDIC sign on digital platforms, per Davis Wright Tremain LLP. Ultimately, these changes are a win for FIs and their customers. The current, often-confusing signage can lead to confusion about how customers’’ money is protected. By focusing the signage at the most relevant touchpoints—like logging in or opening an account—and requiring clear, consistent warnings for uninsured products, the FDIC is making it easier for consumers to make informed decisions about their money.
Best Buy is relying on its store footprint, rich first-party data on tech shoppers, and in-house creative capabilities to win more spending from endemic and nonendemic advertisers. Best Buy is smart to lean into its physical footprint to differentiate itself in retail media. While some advertisers remain reluctant to lean into in-store due to measurement concerns, Best Buy’s ability to tie purchases back to consumers and to literally turn its stores into billboards should help ease those worries. If it can succeed, Best Buy can move beyond its tech niche to become a more serious player in retail media.
The FDA claims Hims & Hers’ compounded GLP-1 offering is being falsely marketed on its website, and its Super Bowl weight loss drug ad is under scrutiny for omitting side effect and risk information. Telehealth players in the copycat GLP-1 space can easily change marketing language online, and likely don’t have to worry about adhering to drug advertising laws that apply to pharma manufacturers—yet.