Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.
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Become a ClientBanks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.
Neobanks and fintechs are taking stronger initiative.
TikTok Shop's low prices came with shaky trust, but the budget retailer is maturing into a serious marketplace and attracting partnerships.
TikTok has finalized a deal to maintain US operations, and its growth now depends on higher ad yields and efficiency as user growth slows.
TV and social ads are most likely to drive purchases, but also are most disruptive to consumers, according to DISQO, emphasizing the importance of: interactive, refreshed, relevant ads.
A 4% fee puts pressure on merchants and could shift momentum to rivals like Google and Microsoft.
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.
Retail media strategies are diverging; Macy’s and Iceland show how retailers are choosing between faster scale through partners and deeper control through bespoke in-store systems.