54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.
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Become a ClientGiven the economic climate, value will remain top-of-mind for most consumers through this year. And retailers can tailor loyalty programs and other promotions to answer some economic challenges caused by tariffs and rising prices.
“The way retail media has historically been built has been about setting up an advertising business on a retailer’s owned and operated digital channels,” said our analyst Sarah Marzano on an episode of The CPG Guys.
This FAQ covers how consumers shop on social platforms and what it means for brands.
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
Proposed levies on key allies will lead to higher prices and deepen uncertainty for retailers.
Alleged fraud and tax issues stall projects and slow Lunar New Year marketing at a challenging time for PDD.
TikTok-led campaigns fell 48% YoY as brands pivoted from platform risk toward flexible, reusable user-generated content.
Rent installment loans push BNPL into a high-stakes niche as providers chase more spend per user.
Each is borrowing from the other’s playbook as they race to dominate ecommerce.