Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientThree in 4 US consumers spend money on music in a typical month, and about 20% of those consumers spend across more than five music-related activities, according to Luminate data shared during an Advertising Week New York (AWNY) panel this month.
By helping customers play, discover, and connect, the retailer is looking for differentiation beyond price and selection.
A 23% ROAS advantage makes fresh ads a valuable tool for attracting deal-hungry shoppers.
Livestreams and repeat buyers reward brands that align media, merchandising, and inventory planning.
Health problems are a serious matter, but for people living with such conditions, humor can make difficult conversations easier to endure. For advertisers, finding that humor without trivializing someone's experience is a much harder assignment. At a panel during Advertising Week New York, executives and comedians discussed how brands can use humor when the subject is sensitive and the consequences of getting it wrong are significant.
TV ad reach among US adults ages 25 to 34 grew in all seven industries tracked, and every category topped 31 million viewers, up from just two above 30 million in June 2025, according to a June report from Samba TV.
Slower click gains and higher CPCs are forcing advertisers to reassess ROI.
CPMs offer affordable reach, yet weak measurement and crowded ad breaks complicate returns.
Social media ads purchased through retail media networks will be a small slice of both markets in 2026. Only $1.3 billion will flow toward them, representing just 2% of retail media ad spending and roughly 1% of all social media ad spending, according to EMARKETER's forecast and our analyst Sarah Marzano.