Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.
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Become a ClientUS credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
Canadian consumers are opening fewer accounts, and more are choosing digital rivals over their primary bank for new relationships.
The drugmaker is also widening the crackdown by calling on social platforms and other digital players to help stop illegal sales.
ChatGPT ads are routinely irrelevant: Over 14% of ads are off-topic, per SE Ranking, reinforcing that chatbot ads are better for testing than major budgets.
The Trade Desk struggles against Amazon competition: Q2 results show advertisers prefer a cheaper exchange over an unbiased one.
70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.
On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply campaigns, and the signals that tell Soles4Souls when a company is genuinely committed versus just checking a box. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Buddy Teaster, President and CEO of Soles4Souls, and Kelly Cobb, VP of Impact at Bombas.