Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
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Become a Client65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report.
Retail strategy is getting more complex, but the customer journey isn’t necessarily getting better. As brands invest in new channels, emerging tech, and reimagined experiences, many are still falling short on the fundamentals that actually drive discovery, conversion, and loyalty.
The company’s agentic commerce expansion underscores diverging adoption trends in the US and China.
Lower prices lift sales and share, even as store openings and other pressures weigh on margins.
63% say they’ve stopped buying, even as discovery power stays strong.
AI product links go mainstream: Nearly 30% of users turn to AI for links, making discovery a cross-generational entry point.
A direct mail expert identifies optimization opportunities for banks’ direct mail programs.
AI can outperform doctors at some clinical tasks, but narratives overstating the tech’s advantages in patient care could erode physician trust.
NBCU courts performance skeptics: An updated Performance Insights Hub and AI agents target cleaner TV metrics and tighter cross-channel tracking.