WPP tops Q1 new business race: $1.5 billion in wins signals progress, but $819 million in losses clouds its comeback narrative.
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Become a ClientAI implementation in retail and ecommerce has reached an inflection point where individual experimentation must give way to organizational strategy, but the path from proof-of-concept to production remains fraught with challenges around data security, cost justification, and realistic expectations about automation.
Commerce media is pushing brands to break down internal silos and rethink how they organize teams, allocate budgets, and measure success across an increasingly fragmented ecosystem.
VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.
LLMs take a larger role in recommendations, insurers could face greater pricing pressure.
85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.
Consumers want smarter digital health tools: This will push providers, insurers, and tech players to align with consumer demand for greater personalization, intuitiveness, and accurate health insights.
Brands’ social missteps could hurt ROI: Consumers want human content and service, while marketers double down on genAI content and automation.
Netflix bets on daily live podcasts: Popular iHeartMedia podcast “The Breakfast Club” will go live daily on Netflix as it swings at YouTube’s lead.