Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.
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Become a ClientAI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, performance TV could give marketers another way to build demand and drive measurable action.
Small advertisers are flooding connected TV (CTV). Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as AI disrupts traditional channels like search and social media. "The environment is perfectly tailor-made for exactly this to happen," said Matt Collins, vice president of product marketing at MNTN, during EMARKETER's Future of Digital summit this week. "Digital infrastructure allows for precision of audience targeting and measurement, to be able to give advertisers a very clear read for budgets that are very deliberate."
The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to checkout on consumers’ behalf. Shoppers aren't ready to give up control, and AI may actually be adding complexity to their journeys, according to EMARKETER principal analyst Sky Canaves, speaking at the EMARKETER Future of Digital summit this week.
Cross-border transfers can deepen customer ties, but reach, speed, and pricing will matter.
Consumers increasingly treat beauty, health, and wellness as one spending category, reshaping how retailers merchandise and sell.
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is truly a “generational leap,” and what ordinary Americans might do with AGI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As AI becomes standard across marketing, simply having the technology won’t set brands apart. The advantage may come from better signals that show how consumer interests and intent are changing in real time.
Easier access could attract more brands, but better measurement should come before bigger budgets.
72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush.