51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientIssuers have an opportunity to win consumers back and build stronger loyalty.
Paze needs to onboard more merchants if it’s going to translate that bump into sustained adoption.
Travel platforms should integrate into AI platforms that prioritize security to retain commercial users’ trust in agent delegation.
Media companies, tech giants, and retailers could face dramatic shifts if sports viewership declines, Meta loses billions in youth safety lawsuits, or AI transforms every product placement into personalized ad inventory. Sports rights spending is on track to hit about $70 billion a year by 2030, and every dollar of it comes out of something else. "The amount that media companies are paying for sports rights continues to climb. It's gonna be about $70 billion a year by 2030, and it's taking away from what they do otherwise," said our analyst Ross Benes on a recent episode of "Behind the Numbers." Three scenarios below look unlikely today. Each would rewrite how these businesses operate.
In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.
Back-to-school shopping isn't over when students walk through the classroom door. With $85 billion in US retail sales expected this year and nearly half of parents planning to buy only essentials upfront before replenishing later,
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.
Nielsen to acquire DoubleVerify for $2.15 billion: The deal pairs audience measurement with verification, improving CTV accountability.