Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
How Latin America’s etailers stack up at home and abroad

How Latin America’s etailers stack up at home and abroad

Article
Jan 13, 2022

In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.

Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers

Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers

Article
Jan 10, 2022

Over the past two years, retail ecommerce in Latin America has experienced unprecedented growth. Now, although people are returning to physical stores, consumers have fully embraced buying online, paving the way for long-term growth in the region.

Latin America Retail Ecommerce Update

Latin America Retail Ecommerce Update

Report
Jan 06, 2022

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

Western Europe trend 2022: Retailers will adopt digital tools in physical stores to drive sales

Western Europe trend 2022: Retailers will adopt digital tools in physical stores to drive sales

Article
Dec 30, 2021

Brick-and-mortar retailers will bank on digital technology to ease shopper friction points and drive in-store sales.

Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022

Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022

Audio
Dec 22, 2021

On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

The top 5 retail categories for smart speaker shopping

The top 5 retail categories for smart speaker shopping

Article
Dec 22, 2021

Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

A look at the other sites used by Amazon buyers

A look at the other sites used by Amazon buyers

Article
Dec 16, 2021

Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.

CPG sector spends over $30 billion on digital advertising, 70% devoted to mobile

CPG sector spends over $30 billion on digital advertising, 70% devoted to mobile

Article
Dec 15, 2021

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

Heading into 2022, health and wellness companies among the most improved brands | Sponsored Content

Article
Dec 13, 2021

Health and wellness brands were uniquely positioned to meet the needs of consumers during the pandemic, which helped drive brand momentum. Learn about some of 2021’s most improved brands and what fueled their growth.

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Article
Dec 09, 2021

US ecommerce sales will surpass $1 trillion annually in 2022, up 15.9% from this year.

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For UK Christmas shoppers, crowds draw more concern than delivery times

For UK Christmas shoppers, crowds draw more concern than delivery times

Article
Dec 09, 2021

When it comes to Christmas shopping, the biggest priority among UK consumers is avoiding crowds, cited by 32% of those 18 and older.

Insider Intelligence's Retail Trends to Watch in 2022

Insider Intelligence's Retail Trends to Watch in 2022

Report
Dec 03, 2021

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

Micro-influencers present macro opportunities

Micro-influencers present macro opportunities

Article
Nov 29, 2021

Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.

Shortages lead shoppers to pivot their purchasing

Shortages lead shoppers to pivot their purchasing

Article
Nov 29, 2021

As product availability remains strained this holiday season, consumers are taking a flexible approach to shopping.

Q&A: How Bookshop.org reimagines book ecommerce

Article
Nov 24, 2021

Insider Intelligence spoke with Andy Hunter, founder of Bookshop.org, an ecommerce platform that helps local bookshops sell books.

Amazon dominates the fast-emerging retail media ad market

Amazon dominates the fast-emerging retail media ad market

Article
Nov 22, 2021

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

US retail media ad spend will pass $30 billion for the first time this year

US retail media ad spend will pass $30 billion for the first time this year

Article
Nov 17, 2021

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

Gen Z doesn’t trust big business

Gen Z doesn’t trust big business

Article
Nov 12, 2021

Generation Z—which includes children, teens, and young adults born between 1997 and 2012—is the most racially, ethnically, and sexually diverse generation in history. As this cohort matures into a unique and powerful consumer bloc, brands hoping to win over Gen Zers must understand how they grew up, what they believe in, and what makes them tick.

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