Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
US retail ecommerce sales to surpass $1 trillion this year

US retail ecommerce sales to surpass $1 trillion this year

Article
Jul 07, 2022

US retail ecommerce sales will top $1 trillion this year, up 9.4% from $960.44 billion last year. Come 2026, more than $1 in $5 spent on retail will come from ecommerce channels.

 Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Article
Jun 28, 2022

Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Article
Jun 23, 2022

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Article
Jun 23, 2022

Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.

US Retail & Ecommerce Snapshot

Article
Jun 21, 2022

An infographic guide for marketers looking to understand today’s retail market

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

Article
Jun 21, 2022

In a survey of marketing decision-makers from 163 leading organizations, more than 80% say they plan to increase their retail media spending next year, showing the popularity and continued growth of the channel.

Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Article
May 31, 2022

Amazon will make up 77.7% of US ecommerce channel ad revenues this year, contributing $27.94 billion of the $35.96 billion total.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Evolving performance-based partnerships: What you need from your provider | Sponsored Content

Article
May 09, 2022

In today's evolving partnership ecosystem, brands need partnership automation providers that offer advanced incentive structures, attribution, and measurement solutions.

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Amazon dominates retail media ad revenues, but Instacart looms large

Amazon dominates retail media ad revenues, but Instacart looms large

Article
May 05, 2022

In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.

Fit, quality, and trust among DEI elements important to Black consumers

Fit, quality, and trust among DEI elements important to Black consumers

Article
Apr 29, 2022

A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.

Retail in the metaverse

Retail in the metaverse

Article
Apr 27, 2022

A growing number of brands and retailers are jumping on the bandwagon.

Performance-driven ad formats dominate Latin American retail media markets

Performance-driven ad formats dominate Latin American retail media markets

Article
Apr 18, 2022

In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

3 new things in NFTs: Mastercard, retail, and regulations in China

Article
Apr 13, 2022

Read the latest stories on NFTs from Insider Intelligence.

A not-so-smart rise in smart speaker ownership

A not-so-smart rise in smart speaker ownership

Article
Apr 07, 2022

As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.

Amazon’s use of seller data for private-label business is under SEC scrutiny

Article
Apr 07, 2022

Amazon faces investigation into use of third-party seller data: As the SEC looks into Amazon business practices, Congress asks the DOJ to investigate the company for obstruction, which could heighten regulatory pressure on Big Tech.

How should media, advertising, and retail strategists think about sustainable technology?

How should media, advertising, and retail strategists think about sustainable technology?

Article
Apr 07, 2022

Tensie Whelan, professor and director at the NYU Stern Center for Sustainable Business, suggests several ways to make a real impact, both financially and environmentally, with sustainability policies.

Private label brands move beyond grocery

Private label brands move beyond grocery

Article
Apr 07, 2022

Store brands have traditionally proliferated when inflation or a recession spurs consumers to spend more conservatively. But as store brands become more premium and fill specific customer needs, price is no longer the only driving factor.

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