Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Spotlight on total global retail: Brick-and-mortar returns with a vengeance

Article
Feb 03, 2022

In May 2021, we predicted total retail sales around the world for that year would increase by 6.0% to just over $25 trillion, a significant comeback from 2020’s lows.

Despite ecommerce sales increases, Southeast Asia total retail sales see slower-than-expected growth

Article
Jan 28, 2022

Total retail sales in Southeast Asia grew 2.5% in 2021.

The countries where ecommerce is most popular

Article
Jan 28, 2022

In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.

3 things to know about the metaverse

Article
Jan 27, 2022

Read the latest Insider Intelligence stories about the metaverse.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

Are social shoppers buying into in-app checkout?

Are social shoppers buying into in-app checkout?

Article
Jan 21, 2022

The majority of US social buyers still order from retailer websites, rather than directly on social platforms. In December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature.

Marketers increasingly turn to TikTok for influencer marketing

Marketers increasingly turn to TikTok for influencer marketing

Article
Jan 19, 2022

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay. Nearly two-thirds of US influencer marketers plan to use the video sharing app in 2022.

3 new things in retail: Shortages, sportswear, and super-fast delivery

Article
Jan 14, 2022

Read the latest retail stories from Insider Intelligence.

How Latin America’s etailers stack up at home and abroad

How Latin America’s etailers stack up at home and abroad

Article
Jan 13, 2022

In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.

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Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers

Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers

Article
Jan 10, 2022

Over the past two years, retail ecommerce in Latin America has experienced unprecedented growth. Now, although people are returning to physical stores, consumers have fully embraced buying online, paving the way for long-term growth in the region.

Latin America Retail Ecommerce Update

Latin America Retail Ecommerce Update

Report
Jan 06, 2022

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

Western Europe trend 2022: Retailers will adopt digital tools in physical stores to drive sales

Western Europe trend 2022: Retailers will adopt digital tools in physical stores to drive sales

Article
Dec 30, 2021

Brick-and-mortar retailers will bank on digital technology to ease shopper friction points and drive in-store sales.

Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022

Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022

Audio
Dec 22, 2021

On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

The top 5 retail categories for smart speaker shopping

The top 5 retail categories for smart speaker shopping

Article
Dec 22, 2021

Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

A look at the other sites used by Amazon buyers

A look at the other sites used by Amazon buyers

Article
Dec 16, 2021

Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.

CPG sector spends over $30 billion on digital advertising, 70% devoted to mobile

CPG sector spends over $30 billion on digital advertising, 70% devoted to mobile

Article
Dec 15, 2021

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

Heading into 2022, health and wellness companies among the most improved brands | Sponsored Content

Article
Dec 13, 2021

Health and wellness brands were uniquely positioned to meet the needs of consumers during the pandemic, which helped drive brand momentum. Learn about some of 2021’s most improved brands and what fueled their growth.

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Article
Dec 09, 2021

US ecommerce sales will surpass $1 trillion annually in 2022, up 15.9% from this year.

For UK Christmas shoppers, crowds draw more concern than delivery times

For UK Christmas shoppers, crowds draw more concern than delivery times

Article
Dec 09, 2021

When it comes to Christmas shopping, the biggest priority among UK consumers is avoiding crowds, cited by 32% of those 18 and older.

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