China’s $315 billion social commerce lead

Back to class: US back-to-school ecommerce sales will grow more than 13% this year, even after last year’s spike, increasing their share of total back-to-school sales this season.

Top 10 countries for ecommerce growth

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Vihan Sharma, managing director, Europe, and senior vice president of Safe Haven at LiveRamp and Alexis Marcombe, managing director of Carrefour Links. They talked about how data collaboration fits into Carrefour’s business strategy.

US consumers are stocking up on apparel

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed how brand and retail marketers can navigate these trends, and win the hearts, minds, and wallets of today’s consumers.

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

Mother's Day spending climbs toward $30 billion

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.

Here are the 10 most visited fashion sites in the UK

Amazon will outsell Walmart by $300 billion

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.

Hey Alexa, do people like voice shopping?

The coronavirus pandemic and the ensuing recession have constrained ad spending growth for nearly every industry—and retail is no exception. Curated by eMarketer, this collection of insights and interviews will help you understand how retail marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: Retailers Speak Out.”

Who really holds the purse strings?

To buy or not to buy–here’s why internet users turn away from brands when online shopping