Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail

Forecast: Just how big is Amazon Prime and how fast will it grow?

Article
Sep 10, 2021

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Audio
Sep 08, 2021

On today's episode, we discuss why Amazon is diving into department stores, what they might look like, and what kind of impact they might have. We then talk about how some other retail giants fared in Q2, whether the online shopping boom has run its course, and where Warby Parker and Allbirds go from here. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Pinterest pines for more social buyers

Pinterest pines for more social buyers

Article
Aug 26, 2021

The number of US social buyers on Pinterest grew 30.5% in 2020, for a total of 12.0 million, per our estimates. By the end of 2021, that number will grow another 16.4% to reach 13.9 million.

Robots staff an increasing share of US warehouses and fulfillment centers

Robots staff an increasing share of US warehouses and fulfillment centers

Article
Aug 24, 2021

Robots are taking over warehouses

The top 20 US out-of-home advertisers in 2020

Article
Aug 23, 2021

McDonald’s, Apple led in spending among US out-of-home advertisers in 2020

Worldwide ecommerce continues double-digit growth following pandemic push to online

Worldwide ecommerce continues double-digit growth following pandemic push to online

Article
Aug 19, 2021

Following a major shift to online retail in 2020, retail ecommerce sales will continue to grow by double digits through 2023 and make up an increasing share of total retail sales worldwide.

3 things to know for the 2021 back-to-school season

3 things to know for the 2021 back-to-school season

Article
Aug 17, 2021

About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.

US digital ad spend for computing products and consumer electronics will double between 2019 and 2023

Article
Aug 13, 2021

The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.

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Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Article
Aug 11, 2021

In 2021, Amazon will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

UK clothing sales shrink as a portion of the overall retail ecommerce market

Article
Aug 04, 2021

During the pandemic-induced lockdowns in 2020, many UK-based shoppers confined to their homes saw little need to shop for apparel, and even now, as restrictions ease, apparel will still not be a consumer focus.

US retail, CPG, and entertainment industries drive nearly 47% of all digital ad spending in 2021

Article
Jul 28, 2021

Following mixed effects of the pandemic in 2020, the US retail, consumer packaged goods (CPG), and entertainment industries are rebounding in 2021.

Multichannel ecommerce sales pick up speed over nonstore retailers

Article
Jul 27, 2021

Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.

Amazon, Walmart expanding retail media offering into a full-funnel affair

Amazon, Walmart expanding retail media offering into a full-funnel affair

Article
Jul 26, 2021

The pandemic supercharged ecommerce sales in the US, accelerating the digital market about two years into the future in terms of its penetration of total retail sales.

Social commerce is on the rise down under

Social commerce is on the rise down under

Article
Jul 23, 2021

Aussies love their social commerce! Or so it would seem, based on eMarketer’s inaugural forecast for social buying in Australia.

Social buyer penetration will remain highest in China this year

Social buyer penetration will remain highest in China this year

Article
Jul 21, 2021

Where are people buying into social buying?

How US retail brands can take advantage of growing social commerce trends

How US retail brands can take advantage of growing social commerce trends

Article
Jul 16, 2021

We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion. That’s only a slight deceleration in growth from 2020, when sales surged by 38.9% thanks to the pandemic-driven boom in ecommerce, increased social media consumption, and brands continuing to leverage these platforms to sell directly to consumers.

Nearly 1 in 3 US Facebook users will buy via the platform this year

Nearly 1 in 3 US Facebook users will buy via the platform this year

Article
Jul 16, 2021

At Facebook, the social network is now a shopping network

US retail ecommerce sales continue to climb toward $1 trillion

Article
Jul 15, 2021

US ecommerce sales are projected to continue double digit growth.

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