Mother's Day spending climbs toward $30 billion

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.

Here are the 10 most visited fashion sites in the UK

Amazon will outsell Walmart by $300 billion

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.

Hey Alexa, do people like voice shopping?

The coronavirus pandemic and the ensuing recession have constrained ad spending growth for nearly every industry—and retail is no exception. Curated by eMarketer, this collection of insights and interviews will help you understand how retail marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: Retailers Speak Out.”

Who really holds the purse strings?

To buy or not to buy–here’s why internet users turn away from brands when online shopping

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Watch eMarketer One-on-One, a video interview where Carrie Tharp, vice president of retail and consumer at Google Cloud, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, on how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data.

eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.

We recently spoke with Leila Kashani Manshoory, founder and CEO of Alleyoop, about the challenges of remote photoshoots, the company’s recent pop-up partnerships with Bloomingdale’s and Verishop, and its foray into augmented reality (AR).

Advertisers of consumer packaged goods (CPG) in the UK will spend £2.04 billion ($2.60 billion) on digital ads in 2020, up 6.6% year over year. Any growth is good growth in the current environment, but this will represent the most modest growth across all the industries we forecast to increase spending this year.

Trying on sunglasses is a popular use case for AR. But trying them out—and experiencing what the world around you looks like with them on—is a compelling example of how AR in social media can be not just entertaining, but useful.

Consumers’ routines, priorities and needs have shifted dramatically this year, and holiday shopping will be no exception. Google shares ways to help retailers retain new customers, flex with demand and other strategies to come out ahead.

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.

The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.