Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.

This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.

A new spin on secured credit helps credit-thin consumers build credit profiles with guardrails.

More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.

Retailers face a critical challenge in the age of AI: Understanding which of three emerging consumer types deserves their attention and investment today versus which remains largely theoretical.

In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.

Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.

As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.

An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.

Young adults are flocking to news and media websites as electronics and health content tumble.