Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail

Mapping the AI-driven customer journey

Video
Mar 20, 2026

As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.

Reddit inks deal with Pacvue, highlighting its growing role in retail media and AI commerce

Article
Mar 19, 2026

An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.

Industry KPIs: News and media websites lead Gen Z unique visitor growth

Industry KPIs: News and media websites lead Gen Z unique visitor growth

Article
Mar 18, 2026

Young adults are flocking to news and media websites as electronics and health content tumble.

CVS builds new health tech division around AI

Article
Mar 05, 2026

CVS' new Health100 is designed to let consumers—even outside CVS’ network—manage their health more efficiently through tech. But industry adoption may lag.

Walgreens enters GLP-1 telehealth race

Article
Feb 27, 2026

The retailer is sidestepping in-person medical care and insurance complexities in hopes of turning pharmacy traffic into weight loss drug customers.

The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail

Audio
Feb 25, 2026

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.

Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail

Audio
Feb 24, 2026

On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.

Retail’s reset: What’s next?

Article
Feb 24, 2026

AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.

Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers

Audio
Feb 20, 2026

On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.

What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail

Audio
Feb 18, 2026

On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.

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How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

Audio
Feb 11, 2026

On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.

Roundel joins OpenAI pilot program to test ads in ChatGPT

Article
Feb 11, 2026

As conversational AI becomes a new entry point for discovery, advertisers are rethinking how relevance and usefulness show up in these environments. Roundel’s pilot with OpenAI offers an early look at what user-first advertising could mean inside AI-driven conversations.

The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

Audio
Jan 28, 2026

On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.

‘No-buy January’ and severe weather put pressure on retailers

‘No-buy January’ and severe weather put pressure on retailers

Article
Jan 23, 2026

Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.

What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail

Audio
Jan 14, 2026

On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.

Walmart bets on online wellness hub to revive healthcare ambitions

Article
Jan 09, 2026

Walmart’s low-risk online health hub could funnel customers to retail and pharmacy without the heavy overhead of primary care.

The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail

Audio
Jan 07, 2026

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

Audio
Dec 24, 2025

On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff.

Commerce Media Ad Spending, US

CollectionSnapshot
Dec 24, 2025

Retail Media Ad Spending, India

CollectionSnapshot
Dec 24, 2025

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