Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Klarna backtracks AI customer service plans

Klarna backtracks AI customer service plans

Article
May 08, 2025

Despite being a leader in AI use, the BNPL provider said leaning on AI for customer service lowered support quality

Price Wars: Attack of the Private Labels | Reimagining Retail

Audio
May 07, 2025

On today’s podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for “affordable”, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger.

How digital twins can help retailers navigate tariffs and disruptions

Article
May 02, 2025

In retail, digital twins are virtual replicas of real-world products, stores, or processes, helping retailers model everything from supply chains to store layouts. Digital twins may play an even bigger role in retail now that retailers must navigate the uncertainty around tariffs. Here are four ways they can help retailers prepare and respond.

Microsoft embraces a passwordless future with passkeys by default

Article
May 02, 2025

Microsoft moves to kill the password for good: New accounts skip passwords entirely, and users can delete old ones—part of a bigger push to make passkeys the new normal.

Banks are not interested in stablecoins for the reasons you think

Article
May 01, 2025

A flurry of interest and an unexpected announcement from PayPal show where banks see the biggest value of their own stablecoins.

UK Digital Ad Spending Benchmarks: H1 2025

UK Digital Ad Spending Benchmarks: H1 2025

Report
Apr 30, 2025

This is the first installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

UK Total Media Ad Spending Benchmarks: H1 2025

UK Total Media Ad Spending Benchmarks: H1 2025

Report
Apr 30, 2025

This is the first installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Why players are the back-to-school shoppers brands can’t afford to miss

Article
Apr 28, 2025

Gaming audiences are a powerful force in back-to-school shopping, influencing both digital and in-store purchases. Activision Blizzard Media’s latest research reveals how this often-overlooked group—many of them parents—are planning early, spending big, and responding to mobile-first ads.

What Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the Numbers

Audio
Apr 25, 2025

On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.

Klarna brings eBay tie-up to the US

Klarna brings eBay tie-up to the US

Article
Apr 24, 2025

The BNPL provider is racking up partners in a major expansion push before its now-delayed IPO

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Reimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch Metrics

Audio
Apr 23, 2025

On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.

Back-to-School Forecast 2025

Back-to-School Forecast 2025

Report
Apr 22, 2025

Consumer spending for the 2025 back-to-school shopping season will slow for the second year in a row as growth aligns with full-year retail. Ecommerce and K-12-focused purchases will drive overall spending.

How creator commerce is reshaping brands’ affiliate marketing strategies

Article
Apr 18, 2025

TikTok-fueled impulse buying is redrawing the affiliate marketing landscape. As shoppers skip the research phase and rely on creator recommendations, brands are rethinking how they build trust, drive conversions, and stay ahead of trends.

US Digital Ad Spending Benchmarks: Q1 2025​

US Digital Ad Spending Benchmarks: Q1 2025​

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

US Total Media Ad Spending Benchmarks: Q1 2025

US Total Media Ad Spending Benchmarks: Q1 2025

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

5 key stats on tariffs: Retail ad budgets, fast-food restaurants could be hit hardest

5 key stats on tariffs: Retail ad budgets, fast-food restaurants could be hit hardest

Article
Apr 16, 2025

Retailers are feeling the ripple effects of new tariffs as consumers brace for higher prices. While some shoppers accept the trade-off, many are already adjusting their habits—from cutting back on fast food to seeking out deals. To stay competitive, brands must focus on value, transparency, and smart messaging. Here are five key stats on how tariffs are shaking things up.

Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship

Audio
Apr 16, 2025

On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

Finding retail lessons amid declining consumer sentiment

Article
Apr 15, 2025

Anxiety around inflation, a deteriorating labor market, and trade war consequences have deepened consumer uncertainty about the US economy, with wide-ranging implications for retail.

The US secondhand market will be worth $40 billion by 2029

The US secondhand market will be worth $40 billion by 2029

Article
Apr 15, 2025

Online resale merchandise value will reach $40 billion in the US by 2029, at a compound annual growth rate (CAGR) of 13%, according to March data from thredUP.

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