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EMARKETER

US Total Media Ad Spending Benchmarks: Q1 2025

Forecasts and Insights for Total Media​

Report by Yoram Wurmser  |  Apr 18, 2025

Ad Spending Benchmarks: Q1 2025

Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US

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About This Report
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​
Topics
Total Media Ad Spending
Digital Ad Spending
United States

Welcome to our latest installment of our “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in this collection—we cover our latest forecasts for total media ad spending.​

This deck will:​

  • Provide an overview of our total media ad spending and revenue forecasts as of Q1 2025, including breakdowns by medium, format, device, and industry.​
  • Help ad buyers benchmark their total media ad spending and budget allocations against the market.​
  • Help publishers and solution providers assess whether their total media ad revenue mix is in line with industry trends.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Vivian Dong
Forecasting Analyst
Zach Goldner
Senior Forecasting Analyst
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Chuck Rawlings
Senior Researcher
Shelleen Shum
VP, Forecasting
Andrew Spink
Senior Forecasting Analyst
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
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