Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q1 2025 edition, the benchmarks focus on our latest US forecasts for total media, digital, search, retail media, TV and connected TV (CTV), and social network ad spending, with a slide deck devoted to each topic.

This report collection can help you:

• Benchmark marketing performance, allocate budget for campaigns, and develop media strategy (brands and agencies)
• Determine market sizing (brands, agencies, media platforms, solution providers)

Click here to view our full forecast for US total media ad spending.