Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
The top 10 sites for gift shopping

The top 10 sites for gift shopping

Article
Jan 16, 2025

Cracker Barrel led all US flowers, gifts, and greetings retailers with 5.8 million unique visitors in November 2024, according to Comscore.

Reimagining Retail: Lessons from the 2024 holiday shopping season—The election impact, why returns are way up, and more

Audio
Jan 15, 2025

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

Amazon’s retail media ad tech news: Good for brands, bad for vendors, mixed for retailers

Amazon’s retail media ad tech news: Good for brands, bad for vendors, mixed for retailers

Article
Jan 13, 2025

Amazon’s new Retail Ad Service, announced last week, is certainly the biggest retail media news of the year so far. In offering its ad-tech to power other retailers' media networks (RMNs), Amazon could disrupt how retail media operates for retailers, advertisers, vendors, and consumers alike.

Most retailers set up return fees to discourage returns

Most retailers set up return fees to discourage returns

Article
Jan 09, 2025

Over half of retailer executives say that they implemented a return fee to discourage customers from initiating returns, according to October 2024 data from Optoro. Thirty-nine percent of executives said they launched a fee to discourage excessive or abusive returns, while 20% said it is to make it difficult or discourage customers from returning products.

US Digital Grocery Forecast 2025

US Digital Grocery Forecast 2025

Report
Jan 09, 2025

Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

Reimagining Retail: 2025 retail trends—The pillars of paid retail memberships, gamified loyalty programs, and more

Audio
Jan 08, 2025

On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.

Retail’s key marketing themes for 2025: More value, engagement, personalization

Retail’s key marketing themes for 2025: More value, engagement, personalization

Article
Jan 07, 2025

In 2025, retailers will redefine value by blending discounts with innovation, empathy, and personalization. Brands will prioritize authentic connections, engaging audiences through in-person experiences, and highly targeted campaigns powered by advanced technologies like AI. Let’s look at three key marketing themes industry experts believe will shape 2025.

3 more retail media predictions for 2025: Mobile apps, EV charging, and content media

Article
Jan 06, 2025

Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.

How pre-CES announcements from Samsung, Disney will affect retail media

Article
Jan 06, 2025

The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

Many remittance recipients still rely on in-person retail locations

Article
Dec 27, 2024

Despite rapid digitization, providers shouldn’t close their retail doors just yet

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5 top retail stories from 2024: Discounts, Kroger's ecommerce, and Gen Z habits

Article
Dec 24, 2024

Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn’t the only thing on retailers’ minds this year.

Reimagining Retail: 2024 Retail awards—The most must-visit store, the Gen Z darling award, and the comeback story of the year

Audio
Dec 18, 2024

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

Merchants want easier checkouts from their payment service providers

Article
Dec 17, 2024

Providers can invest in features like one-click checkout to boost their competitive positioning

The Daily: Very specific, but highly unlikely predictions 2025, part 2—Meta’s live shopping sequel, Party City’s fate, and Disney’s pivot

Audio
Dec 17, 2024

On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Consumers report changes to spending habits in response to rising prices

Consumers report changes to spending habits in response to rising prices

Article
Dec 13, 2024

Almost half of adults worldwide (49%) have cut back on nonessential purchases over the last three months due to increasing prices for goods and services, per October data from Boston Consulting Group.

Personal luxury goods sales growth reaches nadir in 2024

Personal luxury goods sales growth reaches nadir in 2024

Article
Dec 05, 2024

Worldwide sales of personal luxury goods will only grow by 3.2% in 2024 to reach $429.15 billion, weighed down by slower growth in the US and China, according to an August 2024 EMARKETER forecast.

Reimagining Retail: How retailers can capitalize on New Years resolutions

Audio
Dec 04, 2024

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.

Retail Media Networks: Ad Buyer Perceptions

Retail Media Networks: Ad Buyer Perceptions

Report
Dec 03, 2024

In our exclusive survey, CPG and general merchandise ad buyers shared their opinions of retail media network attributes across metrics including traffic, targeting, and ad cost.

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Article
Dec 03, 2024

President-elect Donald Trump’s proposed 10% to 20% tariffs could cause double-digit price hikes across six retail categories, according to the National Retail Federation (NRF) analysis from November 2024.

Trump tariffs on Canada, Mexico, and China could upend tech and auto industries

Trump tariffs on Canada, Mexico, and China could upend tech and auto industries

Article
Nov 26, 2024

Trump’s tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.

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