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Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail

Reimagining Retail: 2024 Retail awards—The most must-visit store, the Gen Z darling award, and the comeback story of the year

Audio
Dec 18, 2024

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

Merchants want easier checkouts from their payment service providers

Article
Dec 17, 2024

Providers can invest in features like one-click checkout to boost their competitive positioning

The Daily: Very specific, but highly unlikely predictions 2025, part 2—Meta’s live shopping sequel, Party City’s fate, and Disney’s pivot

Audio
Dec 17, 2024

On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Consumers report changes to spending habits in response to rising prices

Consumers report changes to spending habits in response to rising prices

Article
Dec 13, 2024

Almost half of adults worldwide (49%) have cut back on nonessential purchases over the last three months due to increasing prices for goods and services, per October data from Boston Consulting Group.

Personal luxury goods sales growth reaches nadir in 2024

Personal luxury goods sales growth reaches nadir in 2024

Article
Dec 05, 2024

Worldwide sales of personal luxury goods will only grow by 3.2% in 2024 to reach $429.15 billion, weighed down by slower growth in the US and China, according to an August 2024 EMARKETER forecast.

Reimagining Retail: How retailers can capitalize on New Years resolutions

Audio
Dec 04, 2024

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.

Retail Media Networks: Ad Buyer Perceptions

Retail Media Networks: Ad Buyer Perceptions

Report
Dec 03, 2024

In our exclusive survey, CPG and general merchandise ad buyers shared their opinions of retail media network attributes across metrics including traffic, targeting, and ad cost.

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Article
Dec 03, 2024

President-elect Donald Trump’s proposed 10% to 20% tariffs could cause double-digit price hikes across six retail categories, according to the National Retail Federation (NRF) analysis from November 2024.

Trump tariffs on Canada, Mexico, and China could upend tech and auto industries

Trump tariffs on Canada, Mexico, and China could upend tech and auto industries

Article
Nov 26, 2024

Trump’s tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.

What Walmart’s, Target’s Q3 earnings mean for retail media

Article
Nov 25, 2024

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.

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Infopack: Mexico’s Digital Ad and Ecommerce Landscape 2024

Infopack: Mexico’s Digital Ad and Ecommerce Landscape 2024

Report
Nov 22, 2024

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico’s complex digital landscape.

Highlighting installments before checkout could boost merchants’ holiday sales

Article
Nov 21, 2024

This could further propel BNPL volume this holiday season as well as catapult merchants’ holiday volume.

The Digital Grocery Opportunity

The Digital Grocery Opportunity

Report
Nov 21, 2024

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Reimagining Retail: The shopping habits of high-income consumers and how best to market to them

Audio
Nov 20, 2024

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

Retail Media Ad Spending, Latin America

CollectionSnapshot
Nov 18, 2024

The Daily: Amazon morphs into more than just an online retail giant

Audio
Nov 18, 2024

On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

The Weekly Listen: Are we saying goodbye to the web, how hotels can capture the hearts of travelers, and more

Audio
Nov 15, 2024

On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

Reimagining Retail: How Nike is trying to turn things around to stay relevant with rivals and new entrants

Audio
Nov 13, 2024

On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

5 charts on what marketers want from retail media partners

5 charts on what marketers want from retail media partners

Article
Nov 12, 2024

Marketers are interested in exploring upper-funnel tactics while continuing to invest in lower-funnel strategies, requiring retail media networks (RMNs) to provide a combination of ad formats for a full-funnel effect. In addition, marketers want access to high-quality data for better targeting and personalization, and look to RMNs for enhanced measurement and optimization techniques.

US High-Income Consumers’ Path to Purchase 2024

US High-Income Consumers’ Path to Purchase 2024

Report
Nov 05, 2024

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

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