Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

LEGO’s website is by far the most visited toy retail website among US consumers, with 5.89 million unique visitors in August 2024, according to data from Comscore Inc.

Ancillary services, such as item repairs, pet grooming, and tailoring, are becoming an increasingly important part of retailers' strategies to drive foot traffic, build brand loyalty, and create additional revenue streams. But the benefit of these services often extends beyond direct financial returns.

To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate “traditional ecosystem of measurement,” the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.

Every step of the grocery shopping journey is being digitized; how do consumers feel about it?

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Ecommerce trends come and go, but delivering a great customer experience is more critical than ever. With fierce competition, one misstep can make shoppers rethink hitting “add to cart.” Personalization, multi-channel engagement, and seamless integration of digital and in-store experiences are key to staying ahead.

While ad spend allocated to in-store retail media has yet to take off, consumers are ready and willing to engage with digital in-store formats, according to a new survey by EMARKETER in collaboration with Placer.ai.

On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.

The majority (77.7%) of ad spend in the US is digital. Retail dwarfs all categories in terms of sheer size, but its position as a growth driver falls this year as telecom takes the top place.

The retail media landscape is evolving rapidly, requiring brands, networks, and tech partners to optimize and enhance their ad solutions and capabilities. Here are three recent announcements.

Measurement and attribution are the most critical advertising capability or media investment for over half (53%) of retail marketers worldwide, according to November 2023 data from Mediaocean.

Despite making frequent purchases, only 10% of customers are truly loyal to a specific brand, new research from Cardlytics found. Brands can boost growth by targeting nonloyal shoppers and increasing their spending share.

Retailers are turning to targeted marketing instead of markdowns to improve sell-through and profitability. This proactive approach, known as margin accretive marketing (MAM), helps optimize inventory and preserve brand value during key shopping seasons.

The boom times for ecommerce and retail have largely passed. “It’s going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it’s not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,” our analyst Blake Droesch said.