Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail

What Walmart’s, Target’s Q3 earnings mean for retail media

Article
Nov 25, 2024

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.

Infopack: Mexico’s Digital Ad and Ecommerce Landscape 2024

Infopack: Mexico’s Digital Ad and Ecommerce Landscape 2024

Report
Nov 22, 2024

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico’s complex digital landscape.

Highlighting installments before checkout could boost merchants’ holiday sales

Article
Nov 21, 2024

This could further propel BNPL volume this holiday season as well as catapult merchants’ holiday volume.

The Digital Grocery Opportunity

The Digital Grocery Opportunity

Report
Nov 21, 2024

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Reimagining Retail: The shopping habits of high-income consumers and how best to market to them

Audio
Nov 20, 2024

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

Retail Media Ad Spending, Latin America

CollectionSnapshot
Nov 18, 2024

The Daily: Amazon morphs into more than just an online retail giant

Audio
Nov 18, 2024

On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

The Weekly Listen: Are we saying goodbye to the web, how hotels can capture the hearts of travelers, and more

Audio
Nov 15, 2024

On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

Reimagining Retail: How Nike is trying to turn things around to stay relevant with rivals and new entrants

Audio
Nov 13, 2024

On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

5 charts on what marketers want from retail media partners

5 charts on what marketers want from retail media partners

Article
Nov 12, 2024

Marketers are interested in exploring upper-funnel tactics while continuing to invest in lower-funnel strategies, requiring retail media networks (RMNs) to provide a combination of ad formats for a full-funnel effect. In addition, marketers want access to high-quality data for better targeting and personalization, and look to RMNs for enhanced measurement and optimization techniques.

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US High-Income Consumers’ Path to Purchase 2024

US High-Income Consumers’ Path to Purchase 2024

Report
Nov 05, 2024

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

Experts: Measurement, non-endemic advertising shape commerce media in 2025

Article
Nov 04, 2024

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

Voice shopping is not a major commerce channel, but genAI and Gen Z could change that

Article
Oct 31, 2024

As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.

Reimagining Retail: The unofficial list of retailers who came back from the dead/a difficult spot (October)

Audio
Oct 30, 2024

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Consumers report low trust in social commerce

Consumers report low trust in social commerce

Article
Oct 29, 2024

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

LEGO leads the top 10 toy retail sites by visitors

LEGO leads the top 10 toy retail sites by visitors

Article
Oct 29, 2024

LEGO’s website is by far the most visited toy retail website among US consumers, with 5.89 million unique visitors in August 2024, according to data from Comscore Inc.

Beyond revenue: The brand value of ancillary services

Article
Oct 28, 2024

Ancillary services, such as item repairs, pet grooming, and tailoring, are becoming an increasingly important part of retailers' strategies to drive foot traffic, build brand loyalty, and create additional revenue streams. But the benefit of these services often extends beyond direct financial returns.

Lyft Media exec on how partnerships help it scale, enhance measurement

Article
Oct 28, 2024

To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate “traditional ecosystem of measurement,” the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.

Data Drop: 5 Charts on Grocery Technology

Data Drop: 5 Charts on Grocery Technology

Report
Oct 25, 2024

Every step of the grocery shopping journey is being digitized; how do consumers feel about it?

Reimagining Retail: Ancillary services that bring people into stores and what retailers should think about before introducing them

Audio
Oct 23, 2024

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

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