Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Beauty Buyers Beguiled by Amazon Deals

Beauty Buyers Beguiled by Amazon Deals

Article
Mar 05, 2018

Consumers aren't just rushing to Sephora or Ulta Beauty to replenish their beauty essentials—they're also heading to a less obvious choice: Amazon.

From To-Do Lists to Purchases, Consumers Are Leaning on Smart Speakers

From To-Do Lists to Purchases, Consumers Are Leaning on Smart Speakers

Article
Mar 05, 2018

Aside from performing routine tasks like setting alarms and making calls, connected smart speakers are becoming part of the path to purchase, with more than half of US users buying goods via such devices.

US Consumers Shrug Off (Some) of Their Spending Worries

US Consumers Shrug Off (Some) of Their Spending Worries

Article
Mar 02, 2018

US consumers are fretting less about their finances. Fewer are living paycheck to paycheck and letting economic uncertainty prevent them from making purchases, according to a McKinsey & Company survey.

Amazon's New Doorbell; Fashionable Tech Attire; Mobile Conversions

Article
Mar 01, 2018

A rundown on the numbers you need to know today.

Consumers Open to Emerging Tech

Consumers Open to Emerging Tech

Article
Mar 01, 2018

Retailers often feel pressure to reinvent the shopping experience. But are consumers so easily swayed by bells and whistles?

P&G Cuts Digital Ad Spending; Best Buy Closures; Target's New Collaboration

Article
Mar 01, 2018

A rundown on the numbers you need to know today.

Retailers to Decrease Market Spend on Boomers, Seniors

Retailers to Decrease Market Spend on Boomers, Seniors

Article
Mar 01, 2018

According to findings by coupon website RetailMeNot, a majority of US-based retail marketers plan to shift attention from baby boomers in favor of younger consumers.

Casper's First Store; Macy's Sales Growth; Starbucks' Storefront Views

Article
Feb 27, 2018

A rundown on the numbers you need to know today.

Food Tops List of Impulse Purchases

Article
Feb 27, 2018

Food items are the No. 1 unplanned buy across all age groups, according to two reports on US consumption habits.

Apparel Sector Struggles as Ecommerce Gains

Article
Feb 26, 2018

Recent data releases from The NPD Group and Coresight Research signal a variety of trends driving the apparel market, but the growth of ecommerce is the most significant.

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J.Crew's Latest Strategy; Understanding Impulse Shoppers; Tencent and JD.com's Investment

Article
Feb 26, 2018

A rundown on the numbers you need to know today.

Surprise! Most Consumers Look at Reviews Before a Purchase

Surprise! Most Consumers Look at Reviews Before a Purchase

Article
Feb 26, 2018

In another sign that reviews play an integral role in the shopping process, new data finds that roughly two-thirds of US internet users reference them at least often before making a purchase.

Amazon; Toys 'R' Us; Target

Article
Feb 23, 2018

A rundown on the numbers you need to know today.

For Most Online Shoppers, Home Delivery Is Still the Default Option

For Most Online Shoppers, Home Delivery Is Still the Default Option

Article
Feb 23, 2018

With a plethora of delivery methods at their disposal, consumers still prefer getting their digital purchases shipped to their home, though millennials are more likely to try and trust alternative delivery methods, according to “The eMarketer Ecommerce Insights Report,” conducted by Bizrate Insights.

Omnichannel Investments Paying Off

Omnichannel Investments Paying Off

Article
Feb 23, 2018

Omnichannel has been a buzzword for so long that you'd be forgiven for being sick of it. But retailers' attempts at better integrating online and in-store are seeing results.

Some Consumers Just Don't Want to Connect with Brands Online

Some Consumers Just Don't Want to Connect with Brands Online

Article
Feb 23, 2018

Many consumers don't really interact with their favorite fashion retailers, new data from Market Force Information reveals. But those who do interact mainly through email, as well as text promotions.

Target's New Subscription Box; Nordstrom's Plans; KFC's Chicken Shortage

Article
Feb 23, 2018

A rundown on the numbers you need to know today.

Brands Know They're Being Creepy

Brands Know They're Being Creepy

Article
Feb 21, 2018

Brands might be more self-aware than you think. Some 40% admit personalization is creepy—at least according to data from InMoment, a customer experience provider.

IoT Innovation Means Inventory Management to Apparel Industry

IoT Innovation Means Inventory Management to Apparel Industry

Article
Feb 21, 2018

The global connected retail market was worth $19.46 billion in 2017, but it is estimated to reach $82.31 billion by the end of 2025, per new data from Transparency Market Research. The uptake in internet of things (IoT) will fuel this growth.

Nordstrom; Grocery Stores; Williams-Sonoma

Article
Feb 21, 2018

A rundown on the numbers you need to know today.

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