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Learn More →Back-to-School Forecast 2025
Seasonal Back-to-School Spending Settles Into a Period of Muted Growth
About This Report
Consumer spending for the 2025 back-to-school shopping season will slow for the second year in a row as growth aligns with full-year retail. Ecommerce and K-12-focused purchases will drive overall spending.
Consumer spending for the 2025 back-to-school shopping season will slow for the second year in a row as growth aligns with full-year retail. Ecommerce and K-12-focused purchases will drive overall spending.
This deck covers:
- US retail and ecommerce sales forecasts for the 2025 back-to-school shopping season
- Learnings from the 2024 back-to-school season
- Data and insights to help brands, retailers, and marketers fine-tune 2025 back-to-school plans
This deck can help you develop commerce strategy and allocate budget for campaigns (retailers and brands)
authors
Sarah Marzano
Contributors
- Sky Canaves
- Principal Analyst
- Suzy Davidkhanian
- VP, Content
- Cindy Liu
- Senior Forecasting Analyst
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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